The very last line of the previous comment contained a superfluous That.
Advertising no longer needs the media!
Like Elvis, that business model has left the building, (a smoking ruin too.)
It will use whatever media remain when it wants to shout out a message to everybody, but its actually becoming less and less necessary to do so. Targeted advertising is so much more effective.
Stability and even growth in sales can be maintained by using the medium of the internet, combined with search through Google and wholesale/retail display advertising.
If a company has a web site, and its becoming difficult to find one in the western world that doesn’t, it doesn’t care about the media.
It is actually achieving huge savings by cutting mass media advertising out of its budget.
Not only does advertising no longer need the media, but, oh delicious irony, the media corporations need advertising on the medium of the internet.
Like The Fonz, that business model has jumped the shark.
Ad supported media probably won’t last until the end of the decade. The end will happen with surprising speed, probably take less than a year from the loss of the first major brewery as an advertiser to a sport event until the last person to leave turns out the lights.
At some point they should all implode as the pressure for profitability exceeds the ability for the media to generate it, when compared to the medium of the internet.
You don’t need to be perfect. you just need to be better.
The medium of the internet, implementing N:M communications as it does, is better.
We’re witnessing the messy birth of a phoenix.
From the ashes will rise … That the million dollar answer is it? (Hint: You’re looking at it right now.)]]>
That’s what newspapers who are cutting editorial staff are doing.
Remember, that cow isn’t ever going to pull a plow again.
But so what? They’re just going through death throws and shedding employees.
Whoever said “Our Employees Are Our Biggest Asset” clearly didn’t know accounting. Employees are a source of expenditures and slavery has been outlawed.
The problem with keeping only assets like printing presses and buildings is that they aren’t worth a thing when it comes to generating income without those expensive people.
Unlike that old Cambodian cow, you can’t eat brick or a Heidelberg press.]]>