Blendle TimelineThe idea of convincing readers to pay a few pennies to read a single article has been largely scoffed at over the years, but Blendle may have cracked the code, at least a little bit.

Launched two years ago in Europe, Blendle says it just surpassed the one-million-member mark. It’s getting hundreds of thousands of monthly visitors and 20% are converting into paying customers. Users will have read more than 20 million articles on Blendle by the end of the year, Managing Editor Michaël Jarjour told TechCrunch. It’s backed by The New York Times Co. and German publisher Axel Springer, and features content from an assortment of big-name publishers.

Users pay a few pennies to read an article and have the option of requesting a refund if they don’t like what they see. Refund requests must include a reason, a hitch Blendle adds to prevent abuse. Jarjour said the company employees 15 journalists who comb the Web looking for worthwhile stories that are hidden behind paywalls.

Blendle has elements of Flipboard, Nuzzel and other social news services in the form of human-curated feeds. If users provide access to their social network accounts, Blendle will add durations from friends into the news feed. A new service called Blendle Premium Feed is powered by a combination of algorithmic predictions and recommendations from friends.

So what will people pay to read? Not news, apparently. “We’ve seen that our users don’t like to spend money on the news,” wrote co-founder Alexander Klöpping in a Medium post announcing the company’s entry into the U.S. market. “What our users do like to read is investigative reporting, revelatory background articles, newsworthy analysis and hard-hitting interviews.”

 

Steve Outing

Steve Outing

The leaked “innovation” report from The New York Times that made the rounds in May recommends that the company take more risks, move more quickly and consider radical steps to reinvent itself. Steve Outing wonders what would happen if the Times abandoned daily print editions, and he’s built an elaborate “what-if?” model to test the idea.

Outing’s model doesn’t answer the question, but it does provide a new tool with which to evaluate options. “Most news companies aren’t very good at grokking what’s coming at them or what likely futures could be ahead for them,” wrote Outing in an e-mail to us. “What I did was demonstrate one tool of strategic foresight that news companies should consider using.”

Outing would like to get more consulting gigs working for news organizations that need reinvention, and we hope he gets some. A self-described media futurist, he’s been challenging assumptions about the slow-moving newspaper industry for the past two decades. Read more here. We were fans of a blog called Reinventing Classifieds that he launched back in 2008 that recommended radical new ways to revive the highly profitable newspaper classified advertising business. To our knowledge, no on took him up on his ideas.

For this exercise, Outing applies a “Futures Wheel” to envision a Times that only publishes on Sunday. The exercise is meant to envision every impact on the paper’s business, including staffing costs, production savings, new sources  of revenue and circulation revenue. Outing has modeled his scenario out to two levels of detail. To fully understand the implications you need to go to  third level, and that involves surveys and pilots. Outing will do you that for any newspaper that wants to hire him.

Asked what value news organizations can gain from this exercise, he wrote, “Technological change is accelerating at a faster rate; indeed, exponentially, when it comes to computing power. This means that anyone’s business model can be disrupted, if not obliterated, faster than ever before. So now is a critical time to start seriously using strategic-foresight tools and techniques (futures wheels being just one) to better prepare for likely and plausible challenges and opportunities.”

He’s right. How many media executives have the vision to take him on the offer? Click here to see an enlarged view of the image.


 

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By paulgillin | May 29, 2014 - 6:33 am - Posted in Innovation, Newspapers, Solutions

The Newspaper Association of America (NAA) was in denial during the early years of the industry’s crash, but lately the organization has been doing good work to highlight the new spirit of innovation that is taking hold across its membership. As the numbers in this infographic demonstrate, U.S. newspapers have a lot to be proud of. They reached 145 million unique visitors in January alone and the Washington Post and New York Times each drove more than a quarter-million tweets each week.

One of the things we like most about this infographic is the attribution. Go to the page on the NAA site to get clickable links to the source data. We wish more infographic producers would take this small step to make their numbers more believable.

Evolution of Newspaper Innovation - Newspaper Association of America

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