Occasionally a tool comes along that is so drop-dead useful that it causes you to change the way you work. We encountered such a tool a couple of weeks ago via an interview with Craig Silverman, founder of the Regret the Error blog (now hosted by Poynter) and the new Director of Content and Product Strategy at Spundge.
Spundge is a tool for content curation, a discipline we’ve written about in the past that helps readers cope with information saturation by aggregating and summarizing relevant material by topic. We think there’s a lot of value in curation, and if publishers can get over their not-invented-here mentalities, they can take advantage of it.
It’s hard to describe Spundge; it’s best to try it. If you consume content by reading RSS feeds – as we do – then its value is immediately obvious. The basic Spundge service includes RSS feeds from more than 45,000 sources that it calls the “fire hose.” It also has publicly available feeds from Twitter, Facebook, LinkedIn, Google Plus and several other social networks. You can add your own RSS feeds by pasting in individual URLs and uploading OPML files.
Users create a “notebook” for each topic and specify keyword combinations that are either required, optional or excluded. We created a simple one for this site that you can see here. You can create as many workbooks as you want and optionally share them. Other people can contribute to your notebook or just watch.
Once you specify your keywords, Spundge goes to work filtering the fire hose to deliver items that match your query. Results consist of headlines and the first 500 characters or so of each article. This is usually enough to get a sense of what the piece is about. You can accept or decline each result. Accepted results go into a workspace for later use, while declined results disappear. Spundge is supposed to learn from your decisions and deliver more targeted results over time. That particular feature is a work in progress that will get better with time.
Everything we’ve described so far is part of the free Spundge service. If you pay $9 a month, you get a WYSIWYG editor that enables you to customize content, write your own headlines, add comments and generally munge content however you want. The resulting HTML can be posted on any website or blog. At that price, it’s a no-brainer.
Love at First Byte
We love Spundge, and we’re recommending it to everyone who’s tired of picking through RSS feeds or filtering tweets looking for nuggets of information. We’ve long used an RSS reader to monitor the sites listed in the lower left sidebar of this site. That’s more efficient than visiting each site individually, but the lack of filtering is still a problem. We have to scan each headline and summary manually.
With Spundge, we imported our favorite feeds from an OPML file, specified some keywords and were off to the races. Plus we got to take advantage of those 45,000 feeds that the Spundge developers had already found for us, not to mention Twitter and LinkedIn. Our reading time has been reduced dramatically and we’re discovering stuff we didn’t know existed before.
Spundge is still in development, and it’s not perfect. The workspace can’t easily be customized, so you can’t selectively display items without jumping through hoops. Spundge lets you specify how many items to embed, but not which ones. The service makes it easy to share items from your workspace on social networks, but links go to a copy of the content on Spundge rather than to the source. We think content providers will have a problem with that.
The biggest shortcoming we’ve seen so far is the recommendation engine, which is supposed to “learn” from your choices and deliver more targeted content over time. We haven’t noticed that the quality of our feed is improving, but let’s be fair: Machine learning is devilishly difficult to implement. If Spundge is successful, the investments will come and the quality will improve.
For now, we give the basic Spundge service an unqualified endorsement as a leap forward in technology to filter and organize information. We’re going to experiment with the paid service, and you’ll see the results here. In the meantime, our recommendation is to get thee to a Spundgery.