In this video interview, Bob Garfield, the author of The Chaos Scenario discusses the changes being brought about by the collapse of the mass advertising model, and with it the mass media. While Garfield is fundamentally optimistic about the future, he compares the pain being experienced by media professionals and their organizations today to the dislocation that occurred when the craft/artisan economy gave way to the Industrial Revolution. In the long run, Garfield asserts, we’ll be better off for the democratization of media. But there’ll be a decade or two of chaos that precedes new models.
Garfield was interviewed at the South by Southwest conference in Austin, where the people who are incubating the changes he describes have gathered for their giant annual mind meld. Running time: 19:17.
This entry was posted on Tuesday, March 16th, 2010 at 2:35 pm and is filed under Advertising, BusinessModel, Citizen Journalism, Future of Journalism, Journalism, Local news, NewMedia, Newspapers, Solutions. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.