Comments on: Google Wants to Help But Can't http://newspaperdeathwatch.com/google-wants-to-help-but-cant/ Chronicling the Decline of Newspapers and the Rebirth of Journalism Fri, 03 Feb 2012 02:13:05 +0000 hourly 1 http://wordpress.org/?v=3.3 By: newspaper vet http://newspaperdeathwatch.com/google-wants-to-help-but-cant/comment-page-1/#comment-388 newspaper vet Sat, 10 Jan 2009 03:51:56 +0000 http://www.newspaperdeathwatch.com/?p=1006#comment-388 In fact, Google is helping the newspaper industry. The rise of Google and the popularity of online news surpassing newspapers are connected events. Google drives traffic to newspaper sites, and every company even slightly in the know is designing its site specifically to be indexed by Google. In the SEO world, Google placement is the clear goal. Other engines are also-rans. Further, Google makes available rich sources of data, letting news organizations know clearly what audiences are looking for. Caring about what the audience wants - rather than what an atypical group of newspaper editors think the audience SHOULD want - is the first step in a successful business model. A well-optimized article can snag a placement on Google News, often within minutes. Journalism is valuable. Much of what newspapers have traditionally done - and in many cases are trying to cling to - are no longer valued. In fact, Google is helping the newspaper industry. The rise of Google and the popularity of online news surpassing newspapers are connected events. Google drives traffic to newspaper sites, and every company even slightly in the know is designing its site specifically to be indexed by Google. In the SEO world, Google placement is the clear goal. Other engines are also-rans.

Further, Google makes available rich sources of data, letting news organizations know clearly what audiences are looking for. Caring about what the audience wants – rather than what an atypical group of newspaper editors think the audience SHOULD want – is the first step in a successful business model.

A well-optimized article can snag a placement on Google News, often within minutes.

Journalism is valuable. Much of what newspapers have traditionally done – and in many cases are trying to cling to – are no longer valued.

]]> By: ”Newspaper Death Watch” « Dyade-bloggen http://newspaperdeathwatch.com/google-wants-to-help-but-cant/comment-page-1/#comment-387 ”Newspaper Death Watch” « Dyade-bloggen Sat, 10 Jan 2009 01:26:59 +0000 http://www.newspaperdeathwatch.com/?p=1006#comment-387 [...] “Newspaper Death Watch” mener Schmidt tenker forretningsmessig fornuftig.  De har spesialisert seg på [...] [...] “Newspaper Death Watch” mener Schmidt tenker forretningsmessig fornuftig.  De har spesialisert seg på [...]

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