Three recent items of note:
MediaPost reports that newspapers have a surprising new competitor in eBay. The auctioneer’s new classified advertising service, which facilitates transactions between people who live near each other, is a potentially powerful force in classified advertising, which is newspapers’ most profitable business. The article goes on to suggest that newspapers should partner with eBay, which is kind of like thanking your host for the glass of poison he’s just offered you.
The VP of Marketing at Eluma makes a case for news organizations to get local again. In an iMediaConnection opinion piece that’s otherwise a shameless pitch for his company’s products, Joe Lichtenberg cites a B&C/Magid Media Labs study of 2,000 Internet users that found that only 13% use the Web for local news. However, 60% said they’d be likely to use a local TV site for topics that include health, real estate, in-depth sports and local events. Yes, it’s all about local. Years ago, a lot of papers got New York Times-envy and decided to expand their international coverage. They’re paying for that now. The few newspapers that survive the coming nuclear winter will be those that refocus aggressively on local issues and leave White House press conferences to the AP.
Editor & Publisher, whose coverage of the meltdown of its core market has been largely uninspiring, does come through with a provocative argument by Steve Outing that newspapers should get over their obsession with objectivity. Harking back to the finest days of muckraking, Outing argues that the media’s efforts to tell both sides of the global warming issue is as dumb as telling both sides of the polygamy issue. The fact that some whackos still believe global warming is just a cyclical atmospheric change is no reason to give them equal time. Newspapers should advocate for their readers to get active and do something, Outing says. It’s interesting advice. In the new world in which everyone is an opinion writer, not having an opinion may make newspapers look clueless.
This entry was posted on Wednesday, August 29th, 2007 at 4:31 am and is filed under Advertising, BusinessModel, Classifieds, Journalism, NewMedia, Newspapers. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.