By paulgillin | July 14, 2008 - 6:45 am - Posted in Advertising, NewMedia, Newspapers

NAA adHere’s a new ad campaign being run by the Newspaper Association of America. We have some questions:

  • If the Internet is the best thing since the paperboy, what is the worst thing to happen?
  • What on earth is this a picture of? And what is that thing doing?
  • Did you know that “Internet” is a proper noun?

The ad links to an over-engineered Flash-animated landing page that has no apparent relevance to the message in the ad and that gave us a headache. Furthermore, Flash is invisible to search engines, which is why most websites ditched it as a home-page platform years ago. Update: Adobe is partnering with Google to solve this problem.

If the Internet is such a great thing for newspapers, we wonder by the organization that supposedly represents their interests is so clueless about using the Internet as a promotional medium.

What do you think? Is this campaign in your best interests?

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This entry was posted on Monday, July 14th, 2008 at 6:45 am and is filed under Advertising, NewMedia, Newspapers. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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  1. July 14, 2008 @ 10:35 pm



    I think that is a futuristic newspaper boy, a weird way to try and blend the two “best” things to happen. And yeah, would be more assuring if they knew how to use the internet correctly.

    Posted by Ricky
  2. July 15, 2008 @ 3:29 pm



    It looks more like something the neighborhood weirdo Sid cooked up in Toy Story, but to each his own.

    Posted by paulgillin