Here’s a new ad campaign being run by the Newspaper Association of America. We have some questions:
- If the Internet is the best thing since the paperboy, what is the worst thing to happen?
- What on earth is this a picture of? And what is that thing doing?
- Did you know that “Internet” is a proper noun?
The ad links to an over-engineered Flash-animated landing page that has no apparent relevance to the message in the ad and that gave us a headache. Furthermore, Flash is invisible to search engines, which is why most websites ditched it as a home-page platform years ago. Update: Adobe is partnering with Google to solve this problem.
If the Internet is such a great thing for newspapers, we wonder by the organization that supposedly represents their interests is so clueless about using the Internet as a promotional medium.
What do you think? Is this campaign in your best interests?
This entry was posted on Monday, July 14th, 2008 at 6:45 am and is filed under Advertising, NewMedia, Newspapers. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.