By paulgillin | May 8, 2007 - 4:43 am - Posted in NewMedia, Newspapers

Newspapers’ web traffic is growing at a faster rate than overall Internet traffic, MediaPost reports. That’s a glimmer of good news in the darkening skies, but only a glimmer. The fact that 88% of online newspaper readers made a purchase online in the last six months vs. 80% overall isn’t enough of an advantage to compensate for the huge fixed cost problems that plague the major metro dailies.

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