American Furniture Warehouse of Denver bucks the newspaper advertising trend by running big in the Denver Post and Rocky Mountain News, notes Denver Westword. The reason: too many electronic gadgets now exist to bypass advertising. With a newspaper, you know readers are going to see your ad, reasons the furniture dealer.
If you read this page, though, note the story just below it, which talks about why some young Post reporters are bailing out as the paper’s cutbacks continue. One scribe mentions that working at the Post wasn’t cool with his twentysomething peer group but “won him points with readers ‘in their sixties.'”
This entry was posted on Sunday, July 15th, 2007 at 5:08 am and is filed under Advertising, BusinessModel, Layoffs, Newspapers. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.