By paulgillin | July 10, 2007 - 6:35 am - Posted in NewMedia, Newspapers, OnlineMedia

MediaPost interviews Vivian Schiller, senior vice president and general manager of NYTimes.com. She talks about the online innovation going on in the newspaper industry and how the Times is addressing its audience by narrow vertical categories. There are a lot of interesting ideas there.

You see a lot of enthusiasm for Internet initiatives among the papers that have positioned themselves well in new media markets. These includes the Times, Wall Street Journal, Washington Post and USA Today. That last paper recently added commenting capabilities to its news stories, and the audience appears to be responding.

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