Comments on: R.I.P. Honolulu Advertiser http://newspaperdeathwatch.com/r-i-p-honolulu-advertiser/ Chronicling the Decline of Newspapers and the Rebirth of Journalism Sun, 20 May 2012 01:07:55 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Blog Center http://newspaperdeathwatch.com/r-i-p-honolulu-advertiser/comment-page-1/#comment-9906 Blog Center Sun, 19 Feb 2012 05:03:32 +0000 http://newspaperdeathwatch.com/?p=528#comment-9906 <strong>Blog Center...</strong> [...]R.I.P. Honolulu Advertiser | Newspaper Death Watch[...]... Blog Center…

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]]> By: honolulu advertiser | arco arena sacramento ca http://newspaperdeathwatch.com/r-i-p-honolulu-advertiser/comment-page-1/#comment-3985 honolulu advertiser | arco arena sacramento ca Thu, 05 May 2011 09:05:32 +0000 http://newspaperdeathwatch.com/?p=528#comment-3985 [...] R.I.P. Honolulu Advertiser | Newspaper Death Watch May 11, 2010 … Hawaiians are preparing to be one newspaper poorer. Gannett officially exited the Hawaiian market … [...] [...] R.I.P. Honolulu Advertiser | Newspaper Death Watch May 11, 2010 … Hawaiians are preparing to be one newspaper poorer. Gannett officially exited the Hawaiian market … [...]

]]> By: OBAMA TRIES to WIPE SLATE CLEAN for 2012 RUN « jbjd http://newspaperdeathwatch.com/r-i-p-honolulu-advertiser/comment-page-1/#comment-3537 OBAMA TRIES to WIPE SLATE CLEAN for 2012 RUN « jbjd Sun, 19 Dec 2010 20:49:09 +0000 http://newspaperdeathwatch.com/?p=528#comment-3537 [...] APFC in August 2009, a couple of noteworthy changes have occurred.  First, the Honolulu Advertiser is now the Honolulu Star-Advertiser. (The paper ceased publication in July [...] [...] APFC in August 2009, a couple of noteworthy changes have occurred.  First, the Honolulu Advertiser is now the Honolulu Star-Advertiser. (The paper ceased publication in July [...]

]]> By: Hal Williams http://newspaperdeathwatch.com/r-i-p-honolulu-advertiser/comment-page-1/#comment-1728 Hal Williams Thu, 22 Jul 2010 17:56:16 +0000 http://newspaperdeathwatch.com/?p=528#comment-1728 Black Press has closed four newspapers in British Columbia: Nelson Daily News, Prince Rupert Daily News, Quesnel Advisor and 100 Mile House Advisor. Also stated for closure are another (so far unnamed newspaper in B.C.) and reportedly soon the Red Deer Express in Alberta. Black Press has closed four newspapers in British Columbia: Nelson Daily News, Prince Rupert Daily News, Quesnel Advisor and 100 Mile House Advisor. Also stated for closure are another (so far unnamed newspaper in B.C.) and reportedly soon the Red Deer Express in Alberta.

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]]> By: msbpodcast http://newspaperdeathwatch.com/r-i-p-honolulu-advertiser/comment-page-1/#comment-1226 msbpodcast Tue, 11 May 2010 12:18:47 +0000 http://newspaperdeathwatch.com/?p=528#comment-1226 News doesn't go with paper anymore. Your last item about using electronic methods of distribution shows exactly that. The <b><i>only</i></b> clients who are still advertising there are using ad agencies with no imagination, namely the mediocre ones out there who haven't figured out a way to create any usable <b><i>buzz</i></b> without relying on releases. Everybody else, both readers and content producers, are on the web and on Nooks, Kindles, iPhones and iPads for a <b><i>fraction</i></b> of the cost, and without relying on noise, which is what buzz is, for the generation and distribution of revenue. As business and marketing schools get new courses dealing with promotion in the <b><i>connected age</i></b>, the number of those PR and advertising agencies incapable of delivering the goods will trend to zero. News doesn’t go with paper anymore. Your last item about using electronic methods of distribution shows exactly that.

The only clients who are still advertising there are using ad agencies with no imagination, namely the mediocre ones out there who haven’t figured out a way to create any usable buzz without relying on releases.

Everybody else, both readers and content producers, are on the web and on Nooks, Kindles, iPhones and iPads for a fraction of the cost, and without relying on noise, which is what buzz is, for the generation and distribution of revenue.

As business and marketing schools get new courses dealing with promotion in the connected age, the number of those PR and advertising agencies incapable of delivering the goods will trend to zero.

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