Editor & Publisher says: “Harvard University has released a study that concludes that 60 percent of American teenagers pay little attention to daily news, Reuters reports. After interviewing 1,800 people from January through March, researchers at Harvardâ€™s John F. Kennedy School of Government found that 28 percent of Americans between the ages of 12 and 17 said they pay â€œalmost no attentionâ€ to daily news. Another 32 percent told researchers that they pay â€œcasual attentionâ€ to only one news source on a daily basis.”
It seems that teens have grown accustomed to getting only the news they want online and so bypass the front page that tells them the news they need to know – but don’t necessarily want to know. This will present a special challenge to news organizations going forward: If you can’t force your audience to absorb the most important news of the day, how do you get them interested in it?
This entry was posted on Wednesday, July 11th, 2007 at 5:17 pm and is filed under Journalism, NewMedia, Newspapers. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.