Comments on: Circulation Free-Fall Continues

By: That Giant Sucking Sound « Guilt by Association Blog

That Giant Sucking Sound « Guilt by Association Blog — Tue, 04 Nov 2008 17:05:38 +0000

[…] its demise would be this fast, or so deep. The layoffs, the incredibly fast drops in circulation – 6% in just six months. It’s […]

By: More and More Americans Rejecting the Liberal Mainstream Media | Policy In Action

Tue, 04 Nov 2008 01:00:54 +0000

[…] sites like Drudge have popped up over the last 10 or 15 years, their rise has been accompanied by a similar drop in attention paid to the mainstream […]

By: Kevin Gregory

Kevin Gregory — Mon, 03 Nov 2008 17:41:25 +0000

Great post.

I have one quibble about your Sacramento Bee numbers.

My calculations show the Sacramento Bee has lost 15,506 subscribers in the past 6 months:

Bee circulation as of 3/31/08: 268,755
Bee circulation as of 9/30/08: 253,249

Kevin Gregory
McClatchy Watch

By: Martin

Martin — Mon, 03 Nov 2008 17:39:37 +0000

I’m in full agreement that circulation is in a tailspin, but technically, the 23 papers you cite in your fist sentence are not down 6% in the last six months (which implies a 12% annualized pace of decline) — the ABC FAS-FAX figures are year-over-year comparisons, so: for the 6-month period April 1 through September 30, these papers are down 6% versus the year-earlier levels. See also my take on the numbers: http://newsafternewspapers.blogspot.com/2008/10/numbers-game.html