[…] Did Publishers Collude? Does it Matter? (newspaperdeathwatch.com) […]]]>
Part of the reason that Geocaching is successful is that it sued or threatened lawsuits against sites that publish geocache data, claiming it as proprietary in various complicated ways.
In other ways, they acted like newspapers want to do – threatening other places that are providing information they think is theirs.]]>
I truly find this fascinating. I have been reading for months and now watching newspaper after newspaper go out of business or cutback. I understand the debt structure. I really do. And for those of you in that position, God Bless you and good luck.
I still believe most of you do not understand the Internet and moreover you do not understand the “new” business, sales and marketing models. I can only speak from my experience as the publisher of the largest Catholic media company, our ad sales are up over 40% this year. We are now about 1 month out from launching 10 Local editions in 10 of the largest cities in the U.S., all Internet based. The aggregate total of local catholic ads are over 1 billion dollars per year to our paper publications. Yes, that is 1 billion U.S. dollars. We are now converting at an average of 20% + to Internet based at a extremely low marketing dollar output. However, we now have the tools to offer to our online advertisers including (our version of adwords). This is but one of the features we now control for our new distribution model.
I again can not understand why you just don’t get it. This is ALL about the USERS – not the publishers. This is truly a tectonic shift and you must have be the best to ride this wave.
I would welcome any feedback here or to my email – firstname.lastname@example.org…..]]>