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Comments on: Down to the Wire at the Globe Chronicling the Decline of Newspapers and the Rebirth of Journalism Sat, 25 Apr 2009 10:51:39 +0000 hourly 1 By: Paul Gillin Sat, 25 Apr 2009 10:51:39 +0000 Somehow I’ve gotten this far in life without an introduction to McSweeney’s. Thanks for filling in the background.

By: msbpodcast Sat, 25 Apr 2009 04:34:47 +0000 Damn, I need an editor.

By: msbpodcast Sat, 25 Apr 2009 04:32:30 +0000 A world without media? Hardly…

But the current ad supported media are not cutting if for the people who pay the bills: businesses.

Business needs the ROI improvements that come with the net.

Old media = expensive, disconnected advertising competing for scarce resources (page count or minutes) with everybody else.

New media = IMC (Integrated Marketing Communications,) advertising in any media, data collection, instant sale capacity, CRM, post-sale follow up, all while to deliver a message however long the customer needs it to be without any noise and clutter on web sites that the client controls.

New media > Old media. That’s pretty clear.

The current economic climate is merely accelerating new media adoption.

The problem is that at some point in the near future the old media won’t be able to attract investors (from a pool of money that’s chasing new media companies with their better ROI) and it will collapse like a house of cards on a wind blown table.

Its happened before to buggy whip makers, home crafts and naphtha lamp sellers. They’re not quite gone but they’re no longer economic drivers.

New media doesn’t have to be perfect.

It just has to be better at connecting buyers and sellers and facilitating IMC.

And, being delivered through the intrnet and the web, it is…

By: proscriptus Fri, 24 Apr 2009 20:02:34 +0000 McSweeney’s eh? Welcome to 2003. Population: You.

You may also wish to note that McSweeney’s website is, in fact, an offshoot of the several extremely well known print journals they’ve been publishing for about the last 11 years.

By: Tom Mangan Fri, 24 Apr 2009 18:17:28 +0000 Just so everybody knows, mcsweeneys is the web site maintained by the hipster author Dave Eggers … if there has vever been anybody named timothy mcsweeney involved with the site, it would surprise me.