Its not the readership that is the main source of revenue, its the advertiser.
The advertiser is deserting the sinking ship because they have found that N:M of the internet is better that the 1:N of the old media.
Learn to live without advertising or go own in flames.]]>
I think more magazines are going under more due to lack of free time; vs. Internet or ad revenue. I’ve gotten rid of 6 magazine subscriptions mostly because I just don’t have the time any more for that much reading. if their content was free on line, I still wouldn’t get to it.]]>