Ad Age this week discovers what NDW readers have known for a year: The major metro newspaper business is in deep trouble. Better late than never!
Quoting: “Ad Age is launching this series about the 1,437 dailies still working hard in the U.S. It’ll look at the thought leaders in the industry, their attempts to leave the past — and even formats — behind and their strategies for finding new business models. ”
One common complaint, of course, is that newspapers give away their content. Ad Age charges for its content after a few days of public viewing. Maybe there’s a business there
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