Melissa Massello is the 31-year-old “Stealfinder in Chief” at Shoestringmag.com, an online magazine for people who want to live a frugal but socially responsible and healthy life. She manages a loose federation of freelance contributors, many of whom barter their services, while writing more than 5,000 words each week and also handling the business affairs of the bootstrap operation.
With 140,000 monthly visitors, Shoestring is beginning to turn the corner toward profitability. Melissa’s background is in newspaper journalism, but she has successfully navigated the transition to the online world. The work is hard and the rewards modest, but she loves her job. She shares some advice for up-and-coming young journalists.
This entry was posted on Wednesday, February 24th, 2010 at 5:36 pm and is filed under BusinessModel, Future of Journalism, Journalism, NewMedia, OnlineMedia. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.