Michael Rosenblum

Here are a couple of interesting ideas about the future of journalism that we thought were worth reading/viewing.

The Online Journalism Blog has clips of video visionary Mark Rosenblum addressing the Society of Editors conference this week. Rosenblum ditched a top job at CBS to go out on his own and demonstrated that a single journalist with a video camera and a Macintosh can duplicate the work of an entire television video team at a tiny fraction of the cost. He has spent the last six years helping organizations like the BBC and the Voice of America reinvent themselves as foundries of video journalism.

Any idiot can operate a video camera, Rosenblum says in colorful and often off-color language. You don’t need news trucks or production teams or half-million-dollar editing consoles. Give reporters a videocam and a Mac, train them how to use the technology and send them out to find stories. They can even work out of their homes. It’s that drop-dead simple. “You are not in the newspaper business,” he says. “You are in the business of going into your communities, finding stories, processing them and delivering them back to your clients and charging advertisers for those eyeballs.”

Rosenblum urges editors to embrace new technologies instead of worrying about how to monetize them first. We’re not going back to the way things were, so move ahead with confidence. Transform your newsrooms into multimedia centers and decentralize your organization. “You are magnets for talent,” he tells the editors. So do something with it. “You will not survive unless you have the courage to embrace this new technology and go for it all,” he concludes. There are three videos. We found the first to be most illuminating.

Maegan Carberry files a report from the Web 2.0 Summit for Editor & Publisher, scolding the newspaper industry for not leading change and enabling conversation between their readers. “What is a journalist if not someone who hopes to enable others with the information they need to solve the problems of our time? To connect individual citizens with their communities? Shouldn’t newspapers be the ones championing this enterprise?” she writes.

Carberry tells of election night coverage that combined Twitter, Digg and Current TV to enable viewers to effectively control the information they were consuming. Too many mainstream media reporters still regard these tools as something they use to enhance their work, she says. What they don’t realize is that the tools  are central to the experience that media companies need to give their constituents. She also has a nice list of interesting Twitter pundits to follow.

Miscellany

Canadian correspondent Mark Hamilton rounds up the latest financial news from media companies north of the border. It isn’t pretty. Another Canadian, National Post‘s Jonathan Key, outlines the three print models that will survive the newspaper collapse. Okay, we won’t keep you in suspense. They are: business media (The Economist), premium upscale media (The New Yorker) and hyper-local media (your community newspaper).


Steve Outing quotes a missive he received from a retired management consultant whose observations should be relevant to the industry honchos gathered behind closed doors in Reston tomorrow: “Newspapers are cutting staff and in so doing, totally curbing their capability to produce a quality product and thereby even have a chance to survive. The result is an ever deepening and ever tightening death spiral.”


The Charlotte Greensboro News & Record has offered all its employees a buyout in an effort to reduce its staff by 8 to 10%, according to a haiku-like story on the paper’s website.


The Associated Press is launching two youth-oriented mobile websites via Virgin Mobile. AP Entertainment and CUBI (“Can You Believe It?”) will offer the “latest film, TV, and music news,” and “off-the-beaten-path news from around the world,” respectively.

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This entry was posted on Wednesday, November 12th, 2008 at 8:48 am and is filed under Business News, BusinessModel, Citizen Journalism, Future of Journalism, Journalism, Layoffs, Local news, NewMedia, Newspapers, Solutions. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Comments Off on Two Visions of the Future of Media

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  1. November 12, 2008 @ 12:04 pm



    Hi, I’m a loyal reader. You do great work bringing all these links together.

    One error, though. It’s the Greensboro News & Record.

    Posted by Chris Helms
  2. November 14, 2008 @ 12:42 pm



    Given the rise of splinter sites like http://www.vloggerheads.com from testing giants like youtube it’s not surprising to see the appeal for this kind of interactive service,” “I do think that there will be a finite line drawn between where entertainment ends and distractions begin.”

    Posted by karen