Further evidence that media brand equity is dying. Accenture’s Global Broadcast Consumer Survey finds that “Consumers are growing increasingly disenchanted with their overall television experience, but are remaining loyal to their favorite programs.” The trend is most pronounced among the under-35 crowd.

Comments

comments

This entry was posted on Wednesday, April 23rd, 2008 at 12:17 pm and is filed under Fake News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.