Publishers continue to find bright spots in otherwise dismal news. Quoting MediaPost:
“The Milwaukee Journal Sentinel, flagship paper of Journal Communications, enjoyed an online revenue boom of 46.9%, ending the quarter at $3.4 million. And Mary Junck, chairman and CEO of Lee, noted that ‘our rapid online growth has accelerated to a rate of more than 60% in the last quarter and now accounts for almost 8% of our advertising revenue, surpassing national.'”
That’s good news. However, overall revenues were off $8.5 million in the quarter, or about two-and-a-half times the total of all online business. As bright as the future appears for the online arms of daily newspapers, the rapidity of the decline in print advertising still points to painful cost-cutting if these businesses are going to survive.
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