By paulgillin | April 17, 2008 - 8:16 am - Posted in Fake News, Google, Solutions

Advice for the Digitally Challenged

Steve Buttry uses a call for help from a digitally challenged newspaper editor to outline his prioirities for journalists who are struggling with online change. Among them: start liveblogging, hyperlink aggressively in your stories and learn to Twitter. He links to this Palm Beach Post liveblogged trial coverage as an example of where reporting could go. He also recommends journalists pick a couple of technologoy areas outside of their comfort zone and set out to master them – fast.  “Come down off the ledge. We have a lot to learn and it’s going to be fun,” he concludes. There’s no doubt about the first part of that statement, but we suspect that many ink-stained wretches may disagree with the second.

Hope in “Hyperlocal”

Local newspaper ad revenuesEMarketer has an interview with the CEO of hyper-local news services Topix.net. He sees big opportunity in local markets for everyone, including newspaper. EMarketer supports that view with the chart at left.


A new entrant in the “hyperlocal” news market is OurTown, an aggregation of small websites run by local editors, who apparently will also sell ads and keep most of the local revenue. OurTown sites are intended to serve very concentrated audiences, with spheres of coverage limited to just a few miles.

Let’s Close With Some Good News

Starbucks, which has shunned advertising in general, not to mention newspaper advertising, is changing his tune.  The coffee retailer is launching a national promotion that uses newspapers as its centerpiece, according to Editor & Publisher. The full-page ads show a chalk outline of the familiar Starbucks paper cup, with the only text being a date: 04 08 08. The campaign is part of a broader Starbucks effort to get back to its roots, the result of criticism that its rapid growth has tarnished the comfortable ambiance that made it such an appealing place to hang out.


Further indication that the woes afflicting U.S. newspapers haven’t yet spread north of the border. E&P says: “Total revenues for Canadian newspapers barely dipped in 2007, as accelerating online ad sales offset a dip in print, according to data released Thursday by the Canadian Newspaper Association…Print ad revenues that dipped 2.4% in 2007 were offset by online revenues growth of 29%.”

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By paulgillin | - 7:48 am - Posted in Fake News, Google

“How many newspapers do you read?” a reporter recently asked me. I told him I read dozens of newspapers, more than I’ve ever read in my life. That should be good news to the newspaper industry, but it’s actually a problem and here’s why.

I dropped my Boston Globe subscription four years ago after more than 25 years as a subscriber. Google Reader is now my daily newspaper. Into it stream dozens of feeds from trusted sources. Each morning I sort through a couple of hundred headlines and pick and choose the ones I want to read, bookmark or share with others.  These feeds include an assortment of blog posts, newspaper articles and even search results.  Google Reader makes no distinction by source.  The content is what dictates my reading habits.

This is the new reality of the wired consumer.  Although my reading habits are no doubt atypical, they’re an example of where news consumption is going. People increasingly use aggregators to deliver the news that interests them, regardless of its source.  Newspaper editors have a big problem with this.  They argue that filters shield readers from the most important stories of the day, the stories that the editors think they should read.

There is merit to this argument, although I seem to have no problem keeping up with the top stories of the day.  It’s true, however, that some people may choose to use aggregators to screen out the information that doesn’t interest them, even if it’s important.  That is their right, and in this new world, their choice.  We are in the very early stages of a new pattern of news consumption and no one knows how it will play out.  If newspapers are to survive, they must learn to adapt to it, as distasteful as it may seem.

Alan Mutter digs into this issue. He looks at recently published numbers on traffic to newspaper websites and sees a troubling trend: visitors are increasingly drive-by viewers. They stop to read one story and then move on. Mutter wonders whether advertisers will pay to reach these visitors, who have little brand loyalty. Quoting: “The decline in the average duration of sessions at newspaper web pages suggests that visitors are not utilizing the industry’s sites as primary destinations, but, rather, as places to episodically view individual articles highlighted by Google News, Drudge, Digg, blogs or any of the thousands of other places they might be.”

News molecules, content atomsJeff Jarvis elucidates this new model in a series of simple charts that demonstrate how news coverage is being driven by the needs of the reader rather than the publisher. He calls it the “Me-sphere.” It’s a place where the reader defines what he or she is interested in and then chooses what to consume from an assortment of information sources of his or her own choosing. in traditional media, the publication of a news story is an endpoint.  In the new media model, it is just the beginning.  See Wikipedia for an example of how news evolves over time.

Advertising Age, which ironically hides its stories behind a paid wall after a few days of public viewing, has an insightful piece by Matthew Creamer about this same trend. Creamer sees the future of news as aggregation and the business of news as selling ads against other people’s content. No one can own the content any more, so the new publishers will combine some form of dedicated reporting with clever integration of other stuff. Today’s newspapers could potentially lead this trend, but there a lot of cultural and political factors argue against it.  I agree with sources quoted in this story that the successful aggregators will emerge as new entrepreneurial entities because they don’t have the baggage of history. Nevertheless, there is still a chance for some newspapers to jump on this trend and reinvent themselves. Whether they do so is another matter.

 

 

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By paulgillin | April 16, 2008 - 12:19 pm - Posted in Fake News

The official newspaper of the American Society of Newspaper Editors Convention (which is actually a blog) (Update: There’s an on-site print version, too), was taken enough by Newspaper Death Watch to pose our predictions about the ultimate collapse of the U.S. major metro daily newspaper industry to several top executives. Editors and publishers from some of the most prominent newspaper companies in America dismissed our predictions as rubbish. We were pleased just to have their ear. You can read reporter Ben Leubsdorf’s story and our response here.

We were also pleased to be mentioned on Mayor Sam’s Sister City, a popular blog about Los Angeles politics. The mayor’s been gone for a decade, but this site carries on his feisty spirit.

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By paulgillin | April 15, 2008 - 7:46 am - Posted in Fake News

Free daily BostonNOW abruptly closed, idling 52 full-time employees. According to a story in the final issue, the decision was driven by financial difficulties at the paper’s Icelandic parent. “[T]he tumult in foreign credit markets has forced a change in our original understanding and their focus now appears to be primarily upon their core retail holdings. North American media is not even a distant second,” the CEO said. The shutdown bucks a trend. Free dailies have been a growth market in the US and are enormously popular in Europe, where a greater percentage of the population uses public transportation. In fact, a new free daily called “b” just launched in Baltimore.

Grab Bag

Here are some interesting stories that have accumulated in our RSS readers but which we haven’t had the chance to publish over the last couple of weeks. They’re too good to overlook:

Author, professor and media expert Robert Picard posts an upbeat account of the state of traditional media industries on his blog. The way he sees it, media industries are changing and change is difficult to handle, but the need for robust mainstream media will exist for a long time, the economic picture isn’t nearly as dire as many people think and we all have reason to be optimistic.


The Daytona News-Journal is for sale. The paper, which is owned by News-Journal Corp., was put on the block after News-Journal lost a court appeal and was ordered to either pay Cox Enterprises $129 million or sell the newspaper. News-Journal is in no position to raise that kind of cash these days, so the paper goes on eBay. Or wherever they sell newspapers these days.


Alan Mutter sees a dark side to the Washington Post’s recent haul of a half-dozen Pulitzers: It’s one of the few newspapers that still has the resources to produce the kind of journalism that wins the prize. Quoting: “Sadly, only a shrinking handful of fortunate newspapers have a realistic hope of capturing the prize in the future.”


Via Editors Weblog: San Jose Mercury News designer Martin Gee has posted a photo documentary of the effects of several rounds of layoffs and buyouts in his California newsroom. It’s a sad human story told in pictures in which very few humans are present.


Illinois’ third largest daily is asking staffers to take off one unpaid day per month and is hinting at layoffs. The DailyHerald of suburban Chicago has been slammed by a 45% drop in help-wanted advertising, a 40% fall in real estate advertising and a 35% decline in ads associated with home improvement. Plus newsprint price increases are unwelcome.


In an interview with Forbes, TV newsman Tom Brokaw says, “I was at MIT yesterday with the best and brightest. There were about 15 students in the room with me, and I asked how many of them read a newspaper on a daily basis. Two hands went up. Then I asked how many watched the evening news on a nightly basis. No hands went up. And then I asked how many spend a lot of time during the day going to their PDA or computer to find out what’s going on, and every hand went up.”


It’s not a layoff, it’s an “accomplishment celebration!” At least that’s how the publisher of the Washington Times phrased it in a memo to his staff. John Solomon praised the staff for coming up with creative ideas to improve profitability but said it just wasn’t enough. Layoffs are coming, though he didn’t say how many.


The American Journalism Review posts an opinion by a newspaper consultant and former reporter who points out the futility of current cost-cutting efforts. “Can newspapers really expect to recapture what they have lost with less circulation, a thinner newspaper offering fewer services to readers, with editorial products undermined in breadth and depth by layoffs and space constrictions? I think not,” says John Morton, echoing similar comments by the late, great Molly Ivins. Morton notes that in the past, newspapers have been able to recover from downsizing initiatives because they had so little competition, but that just isn’t the case any more.

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By paulgillin | April 14, 2008 - 7:40 am - Posted in Fake News

Better Make That A Double; It’s Earnings Time

Today’s lead factoid: The American Society of Newspaper Editors (ASNE) says the number of U.S. newsroom journalists shrank to its lowest level since 1984 after total cutbacks of 2,900 in 2007. Update: Newsosaur Alan Mutter says this survey is a load of hooey.

In this week’s news, earnings season is upon us, and investors will be watching nervously as Media General and the New York Times Co. kick off what is likely to be a gruesome round of financial reports. Reuters says Media General revenue could fall 10.6% and lose money. The revenue slide at the times is expected to be a more modest 3.5%.

The news from Journal Register Co. could be worse than that. The floundering chain is being delisted by the New York Stock Exchange this week, which is hardly surprising given that its stock is off more than 99%. The company has hired an investment banker to explore it options. What a rapid fall from grace. Your obedient editor actually owned a few shares of this catastrophe two years ago when one of the leading money magazines called it a sleeper. Today, it looks like sleep of a permanent variety is a more likely possibility.

Alan Mutter writes that JRC was actually a model of expense management under the reign of CEO Robert Jelenic, but the disasterous acquisition of a chain of newspapers in the Detroit area saddled the company with a debt burden that may now pull it under. Some of Mutter’s stories about Jelenic’s obsession with expense reduction are amusing. What’s not amusing is the outlook: with debt at seven times trailing operating earnings and a business rooted in declining markets, it looks unlikely that JRC can successfully pull out of this tailspin.

Rate of Decline Quickens In Seattle

How bad is the newspaper business in Seattle? Despite owning a legally sanctioned near-monopoly, the Seattle Times and Seattle Post-Intelligencer have seen revenues drop more than 25% since 2000. What’s potentially worse is that online revenues are shrinking, too. No doubt the 2000 figures were bolstered by recruitment advertising revenue during the tech stock bubble, but the current year-to-year declines are outstripping industry averages. The fact that the company has made two major belt-tightening moves in just four months indicates that the shrinkage of its business is racing ahead of its own forecasts.

Crosscut Seattle publisher David Brewster has some ideas for rejuvenating the struggling Times. He advises the company to start delivering more products to people’s doorsteps, create an advertising network to sell locally on behalf of national advertisers and find a big partner, among other things.

Good And Bad News In The Numbers

This chart from eMarketer illustrates painfully the obscuring effect of percentages. Online ad sales at U.S. newspapers were up almost 19% in 2007, while print sales were down 9.4%. But the online revenue increase amounts to just $500 million, compared to a $4.4 billion drop in print sales. That means that print contracted eight times as fast as online expanded last year. This trend is ominous. In 2006, the falloff in print sales was only 1.3 times the growth in online sales.

There’s good news, though. Newspapers are doing pretty well in local advertising markets, according to Borrell Associates. Quoting from Media Post: “The survey of 3,000 local Web publishers found that newspaper sites garnered 26.9% of total local online advertising dollars, and also forecast big increases in spending for online video in particular in 2008. Overall, in 2007 newspaper Web sites netted over $2 billion in local online advertising. Thus, according to Borrell, they dwarfed online Yellow Pages sites…” The researcher says the secret is that newspapers are learning to sell better to local advertisers.

And finally…

Los Angeles Daily News Editor Ron Kaye quit 23 years after joining the paper and one month after being forced to lay off nearly 20% of his newsroom staff. “All good things in life come to an end sooner or later, even my love affair with the Daily News,” he wrote. with characteristic bluntness. Noted the E&P writeup: “During his tenure at the Daily News, Kaye became the public face of the newspaper, and his bombastic personality and scathing criticism of Los Angeles City Hall shaped the editorial pages of the paper.”

Hartford Courant t-shirt

Romenesko treats us to t-shirts given out at a recent Hartford Courant awards event.

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By paulgillin | April 10, 2008 - 7:46 am - Posted in Fake News, Paywalls

All News Must Stand On Its Own

Encyclopedia Britannica kicks off a “Newspapers & the Net Forum” with an excerpt from Nick Carr’s new book, The Big Switch: Rewiring the World, From Edison to Google.He states what publishers have known for some time: the shift from print to online delivery changes the product entirely. No longer can high-margin classified ads support expensive investigative reporting. In today’s world, every item of content is an island and must stand on its own merit. Advertisers want contextual adjacency. This creates pressure to publish stories about high-definition TVs instead of stories about Iraq.

Among the more than two dozen comments is one that notes “I have a copy of Newsweek with a cover story entitled, if I am recalling correctly, “Are Newspapers Dead?” The magazine is from around 1965. So this debate has been going on a long time.” True, but this is the first time those predictions really appear to be coming true.

The Forum goes on all week with some other provocative topics that I promise to get around to reading. Here’s the index page.


Rethinking the Value of News

Tom Abate thinks newspaper publishers could learn a few things from the airline industry. In other words, figure out how to charge different prices for the same product. As he sees it, the background notes that a reporter collects, which would never be of interest to a mainstream newspaper audience, could be a gold mine to businesses that specialized in that area. Use a blog to publish those notes and attract those special-interest readers and then sell ads to businesses that will pay top dollar to reach those people.

Abate laments all the attention being paid to Fark.com, a snarky linklog with a juvenile sense of humor. Newspapers shouldn’t be trying to out-Fark Fark, he says (although, if you look at Fark, it sends a lot of traffic to newspaper websites), but should focus on attracting the highly engaged readers who appreciate depth and context. There’s sensible thinking behind his comments, although the airline industry isn’t exactly the gold standard of business models and the devil would be in the details.


Abate would probably find a soul mate in Ted Gup, a journalism professor at Case Western. Writing in the Chronicle of Higher Education, he laments his students’ appalling ignorance of basic current events.

Quoting:”Nearly half of a recent class could not name a single country that bordered Israel. In an introductory journalism class, 11 of 18 students could not name what country Kabul was in, although we have been at war there for half a decade. Last fall only one in 21 students could name the U.S. secretary of defense. Given a list of four countries — China, Cuba, India, and Japan — not one of those same 21 students could identify India and Japan as democracies. Their grasp of history was little better. The question of when the Civil War was fought invited an array of responses — half a dozen were off by a decade or more. Some students thought that Islam was the principal religion of South America, that Roe v. Wade was about slavery, that 50 justices sit on the U.S. Supreme Court, that the atom bomb was dropped on Hiroshima in 1975. You get the picture, and it isn’t pretty.”

In his view, we’re raising a generation of kids who are so distracted and self-absorbed that they’ve tuned out the rest of the world. And part of the problem is that the don’t read newspapers or watch serious television.

Confidence in the Future

The publisher of the LA Times says the company is getting it together. In a memo to employees published on Los Angeles Times Pressmens 20 Year Club, David Hiller talks of adding 400 new regional advertising accounts, expanding Spanish language products and topping 100 million page views online the last two months running. There’s a new organization, new management and a commitment to build a vision and financial model that is sustainable for the long term. He also mentions in passing that there will only be merit raises this year and that they’ll be three months late. The Pressmen tap dance on that news. More to come during an April 30 town meeting.


Meanwhile, the Albany Times Union believes in the future of print. The company’s about to spend $55 million to enlarge its headquarters and install a new printing press that will print color on all pages. The additional 70,000 sq. ft. faciliity is also intended to position the Times Union as a printer for other publications in the region.

Silver Linings in Pink Slips

Slate’s Jack Shafer sees some goodness in the latest wave of buyouts: a chance to bring new blood into the organization. The boomers who sit atop the editorial pyramids at all the big publications are too invested in the way things have always been done, he says. Get some whippernsappers in there for whom experimentation is a way of life.

Quoting: “‘There goes our institutional memory,’ somebody usually laments whenever a graybeard leaves a news organization. The speaker is usually another graybeard who, if pressed, couldn’t tell you what is so vital about the institutional memory wheeling out the door.”

Buyouts can mean rebirth for those taking the buyout, too, Shafer says. Longtime Washington Post political reporter Thomas B. Edsall is now at Huffington Post, where he says seeing his work appear without the meddling of a dozen editors is a rebirth.

And Finally

Leave it to Canada to buck the North American trend. Newspapers are actually doing pretty well up there, says Editors Weblog: “Total 2007 revenues, including online operations, slipped only 0.8%, with print advertising decreasing 2.4%. In contrast, online revenue grew 29% over 2006. Newspaper circulation as well took a very minor fall in 2007, decreasing 1.2% after a 3.8% rise the previous year.”


A Racepoint Group blogger saw some value in my opinions and interviewed me about the future of newspapers. The fellow is a regular NDW reader, which makes the whole thing rather incestuous. Or perhaps circular. In any case, I blather.

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By paulgillin | April 8, 2008 - 8:13 am - Posted in Fake News

Tribune Co. Faces Default Threat

Reuters digs into Tribune Co.’s finances and decides that they’re pretty grim. Unless the current ad revenue trend turns around, Tribune could default on nearly $4 billion in debt and interest payments due at the end of 2009. That could force the company into receivership and asset sales. However, CEO Sam Zell is going to have to sell assets to cover debt payments, anyway. Reuters says Tribune’s previous management grossly underestimated the 2007/2008 revenue picture, which raises the question of whether Zell would have a legal case that he was sold a bill of goods.

Best quote in the story is from Zell, who recently joked to an audience that going from real estate to newspapers was like “going from leprosy to cancer.” He sure knows how to motivate the troops. Meanwhile a Lehman Brothers Analyst is reducing guidance on McClatchy’s earnings, saying it also faces a risk of default.


LA Observed has assembled some of the parting e-mails sent by laid-off staffers at the LA Times. Several take shots at TribCo owner Sam Zell. “You want people to ‘Talk to Sam’ but not to ‘Talkback to Sam,'” says one.

But Journal Register May Go First

Looks like the Journal Register could be the first big newspaper company to go bankrupt. Editor & Publisher quotes the New York Times as saying that the company may be unable to service its $625 million debt load on revenues that were $90 million last year and that could fall to $70 million this year. This creates the nightmare prospect of JPMorgan Chase and Deutsche Bank owning a newspaper company, which has never happened before in this traditionally predictable and stable business. It’s also hard to imagine who would buy the assets for something more than pennies on the dollar. Sam Zell, perhaps?

Some Newspapers Doing Just Fine, Thank You

The media buzz over the tailspin of major metro dailies obscures the fact that there are newspapers that are actually growing. New America Media notes that the ethic press is benefiting from the tide of immigration and actually creating jobs where the dailies are laying off. Daily newspapers in Korean, Chinese and Spanish are seeing healthy circulation growth, although they struggle with the same advertiser reticence as their English-language counterparts.

Dallas Publisher Urges Focus on Future

James Moroney, publisher and CEO of Dallas Morning News, told the 9th International Online Journalism Symposium what newspapers must do to survive. “If you are in the newspaper business, you are in the business of managing decline. If you are in the news and information business, then you have a healthy future,” he said. His organization has a strategy built all around hyper-local. No numbers cited.

TV Layoffs Hit Most Visible Journalists

Brittney Gilbert, who blogs for KPIX in San Francisco, writes about the layoffs of 14 people at the station, including two reporters who have five Emmys between them. She also notes that she, who looks to be about 27, was spared. This is the form that layoffs usually take, unfortunately. The most seasoned, highest paid staffers are the first to go. And who’s going to hire them?

Vermont Publisher Leaves for No Apparent Reason

The publisher of the Brattleboro Reformer is leaving after only two years. He says he likes Brattleboro and he isn’t leaving for any particular reason. No one seems to question why he would quit so early in his tenure. It’s all very Brattleboro.

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By paulgillin | April 7, 2008 - 6:34 pm - Posted in Fake News

Circulation is hardest hit, with 45 positions cut. Newsroom is second big loser with 30 laid off and 19 positions frozen. Suburban bureaus to be closed. Pacific Northwest Newspaper Guild Blog has the ugly details.

Update: E&P says cuts will total 200, taking into account reductions and frozen open positions. Publisher’s memo says 191. It’s a lot, in any case.

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By paulgillin | April 6, 2008 - 11:43 pm - Posted in Google

Ben Popken, editor, Consumerist.comMeet Ben Popken. Attention, newspaper executives: this guy is going to mess you up.

Ben is 26 years old and sits atop the editorial pyramid at the blog Consumerist.com. In conventional media terms, that pyramid isn’t very big – only seven people – but Consumerist’s reach far outweighs its small staff. The site gets 15 million unique visitors per month. Maybe more importantly, it’s closely watched by mainstream media outlets, which frequently pick up on its best stuff and broadcast it to a global audience.

For example, The New York Times has referenced Consumerist 381 times, The Wall Street Journal 114 times and BusinessWeek 37 times. Consumerist stuff gets picked up on Digg.com constantly – 34,000 citations and counting. Popken was recently featured in a cover story in BusinessWeek and wrote a 2,300-word article for Reader’s Digest. All without a day of formal journalism training.

Ben Popken isn’t a professional journalist, at least not as that role is traditionally defined. In fact, prior to joining Consumerist two years ago, he had never worked at a newspaper, TV station or in radio. His career during and after college consisted of a variety of entrepreneurial sales ventures and odd jobs. He worked as a delivery man not long before joining Consumerist. He only got the job because the previous editor’s mother read his blog.

Consumerist gets about 100 e-mails a day from consumers talking about their horrible encounters with businesses of all kinds. Big box retailers, banks, cell phone providers, cable companies and airlines are popular targets. Consumerist editors read and respond to each and every e-mail (how many of you editors at major metropolitan dailies have a policy like that?) and write up about 30 of those submissions a day for the site.

New Style of Journalism

They don’t fact-check what they post and they don’t call the companies in question for comment. The mission of the site is “to empower consumers by informing and entertaining them about the top consumer issues of the day,” Popken says. “We give them a voice by directly publishing their tips and e-mails and then following up on them as warranted.”

A lot of journalists shudder when they read words like these. “Directly publishing their tips and e-mails?” With no editorial oversight? It sounds like an invitation to disaster. But it works. If the story is wrong, the editors take it down. So far, the lack of fact-checking hasn’t been a problem. Consumerist gets the occasional legal threat, but it’s never amounted to much. The cease-and-desist letters have almost stopped, Popken told me.

What is changing is that consumer-facing companies are beginning to revisit their customer service operations and remove the walls that have separated them from the public, walls that are relentlessly beaten upon by consumer advocacy sites. Like this one A few have even asked Consumerist for advice, although not as many as you might think.

With no formal journalism training, no years spent covering city council meetings for a small daily and no editorial oversight, Ben Popken is becoming one of the most powerful voices in consumer journalism. And what’s funny is that if you ask him about the secret of Consumerist’s success, he’ll use the same words that any good editor would use: “The secret is to be reader-centric in a fundamental way. The content is driven by the readers and reacted to by the readers. We’re really just a curator of consumer-generated content.”

A lot of newspaper editors dismiss citizen journalism because they know that good journalism could never be done by an amateur. Could it be that journalism isn’t really all that mysterious? Or that the way we’ve done things for the last 100 years isn’t necessarily the only way to practice the craft? Ben Popken doesn’t care what the old rules are, and so far he’s doing just fine.

By paulgillin | April 4, 2008 - 8:22 am - Posted in Fake News

John Duncan analyzes the recent decision by the Audit Bureau of Circulation (ABC) to allow publishers to declare as paid circulation copies of their products that sell for as little as a penny and sees this as the beginning of an expensive and mutually destructive price war. Previously, publications couldn’t claim as paid any copies sold below 25% of the cover price. The urge to discount will now be irresisitible, Duncan believes. Newspapers will launch money-losing promotions to drive up circ, but advertisers won’t buy that the circ has any quality. In the end, newspaper costs will increase while ad revenues won’t. Everyone’s a loser. Except, of course, the consumers who get their newspapers for one cent. Incidentally, E&P reports that a share of Journal Register Co. (JRC) closed last week below the price of a single copy of the Lorain, Ohio Morning Journal. We don’t think the Morning Journal has anything to fear, though, as JRC stock doesn’t include a sports section.

Or Free is the Enemy

Doug Fisher comments on Chris Anderson’s theory that digital information is rapidly moving toward being free (If you haven’t read Anderson’s recent Wired piece, which is the foundation for a forthcoming book, it’s worth checking out) and sees the challenge for newspapers are being one of finding a new value proposition beyond wrapping content in a daily package. The wrapper is no longer an important differentiator, he points out, and since newspapers have done such a poor job of innovating from their positions of monopoly dominance, they have nothing left to fall back upon when the value of the wrapper disappears. “We are not going to solely ‘write’ our way out of this,” he states, implying that giving readers more great content isn’t the tonice. News has little intrinsic value any more and the only solution is to find a new value proposition. That probably involves incorporating the work of the community into some kind of an aggregation model, he suggests.

Prominent Newspaper Columnist Cancels Newspaper Subscription

Steve OutingSteve Outing, whose Editor & Publisher columns are always worth reading, is canceling his daily newspaper subscription. You wouldn’t expect a 51-year-old writer who specializes in the newspaper industry to take such a step, but Outing explains in rather exhaustive detail why his daily newspaper no longer plays an important role in his information needs. Quoting: “We’re flooded with information — most of it free — from the Web, e-mail, RSS feeds, podcasts, phone alerts, TV and radio news. Most of the information that comes in the daily print edition is not new to me.” He proposes a model to reinvent newspapers as community resources, an interesting idea that also sounds very difficult to pull off. And he suggests a “fremium” newsletter model might actually generate some subscription income.

E&P readers share their reactions in prose that is at times frightfully twisted for a publishing audience. Most are just pissed at Outing for abandoning the cause, although none offers a convincing counter-argument to the columnist’s reasoning. The letter-writers are hung up on how to get people to pay for online news, which isn’t even an argument any more. Like it or not, that concept simply hasn’t worked. Recovering Journalist has the most cogent commentary we read, noting that the editor and publisher of the newspaper Outing canceled were given a chance to comment and declined to do so. It must be nice to have the luxury of being so cavalier about losing a prominent subscriber, Mark Potts notes.

So Tax the Bastards!

Ex-Washington Post editor Craig Stoltz proposes that newspapers that continue to run stock tables should have to pay a “tax” that subsidizes nonprofit journalism foundations. His reasoning: anyone who actively trades stocks is online already. The only people served by stock tables are a small group of cantankerous old pensioners who make a lot of noise but who don’t represent the reader base. He suggests that the reason papers keep this practice is that they’re afraid of offending this boisterous constituency. Josh Korr adds that this is much the same thinking that keeps unfunny comic strips running in perpetuity.

And Foolishly…

The Raleigh Chronicle celebrates April 1 with news that the editor is leaving his newspaper job to become an arctic explorer. “The hours will probably be better and the pay is certainly higher,” says R. Gregg.

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