Does print still have value? The people at neighborsgo.com would argue that it does. This website, which is a spinoff of the Dallas Morning News, is using a social network to anchor a community journalism initiative. Local residents create profiles and post information about their interests.

Every week, editors dig through content submitted by citizens and produce 18 local print editions. Here’s a description of how it works. The opportunity to be featured in print is a major impetus for local residents to contribute, says managing editor Oscar Marti­nez (left). And it may actually be a jump start for careers. One journalism student has used her trip to Beijing to contribute a series of articles on the preparations for the Olympics. The visibility she’s received has been worth more than any internship could offer.

Marti­nez is a career newspaper guy who made the switch to online media eight years ago. He understands the difficulties that print journalists are experiencing in moving to a new medium. In this audio interview, he talks about the innovations that are working for neighborsgo and how journalists can find their distinct value in a new world of consumer-generated media.

To play the interview, click on the button below. To download, right-click here and save to a local file. Playing time: 49:53

As more newspapers and startups experiment with the notion of citizen journalism, feedback has been consistent on at least one thing: a lot of the stuff ordinary citizens write is trash.

Stories that come in to citizen news sites are usually poorly conceived, badly organized and/or horribly written, editors report. That’s not surprising; few people are schooled in inverted pyramid style or taught how to write a lead.

Sites like Digg and Wikinews approach this problem by applying human volunteers to the effort. However, neither has emerged as a major source of credible news. Digg specializes in the snarky and offbeat while Wikinews has failed to gain the critical mass of contributors to establish it as a principal destination.

Now a new venture has come along that’s attempting to apply technology to the problem. Allvoices, which formally launched last week, is a notable citizen journalism effort in that it employs no editors. Its executive team is composed of computer scientists, engineers and software developers. The company is led by Amra Tareen (left), a former venture capitalist whose background is in telecommunications.

Tareen said her venture is motivated by altruism: she believes the world would be a better place if everyone could share stories openly with each other. She was also moved by a visit to the remote area of Pakistan that was ravaged by an earthquake in 2005. There she saw stories of suffering, resilience and courage that she knew would never be shared with the world because there was no one there to report them.

Taking the Editors Out

The Allvoices team has conceived of an approach to citizen news that lets anyone publish a story immediately. Its technology takes editors entirely out of the picture. If successful, it could be a valuable proof of concept for news organizations that are struggling to manage a crush of questionable information.

Here’s how Allvoices works: Anyone can register to submit a story. Submissions aren’t edited, but they first pass through a filter that mines them for topic and context and then attempts to find similar information on the Internet. The story contributed by the citizen is posted along with links to that other information, which can range from blog posts to video on mainstream news sites.

The location of the contributor is pinpointed via geolocation using IP addresses and cell phone numbers. Anyone can comment on anyone else’s contribution, but they can’t edit each other’s work. “I want people’s emotions to come through; I want it to be raw,” Tareen said. As third-party reports and comments grow, the story gains more importance and credibility on Allvoices, sending it higher in the stack.

In theory, Allvoices can work entirely without human intervention. This is important because it greatly speeds up the process of publishing news while also wrapping stories in useful context and background.

In Imperfect Solution

However, there are significant limitations to this approach, most notably how to guarantee accuracy and credibility without sacrificing exclusivity. Because it is an open network, Allvoices could be a magnet for spammers, mischief-makers and people with an agenda. The algorithmic approach to news filtering provides some protection by searching for other streams of information that validate stories submitted by its members.

The weakness of this approach is that it undermines exclusivity. For example, if a citizen reporter is the sole witness to report abuses at a refugee camp, her story could be buried for lack of corroboration. Allvoices deals with this issue by assigning credibility points to frequent contributors, which passes their stories through more quickly. This helps, but hierarchy works against the goal of a completely open network. Geolocation provides somewhat of a safety net, but IP addresses are easy to spoof or hide.

Tareen has raised $4.5 million for AllVoices and is now transitioning the content model from paid contributors to a network of registered members. At this point, however, most of the news is still syndicated from mainstream media sites. Tareen cheerfully dodged repeated questions about how many contributors Allvoices has, other than to say it’s “not many.” Her goal is six billion, so there’s a lot of room for growth.

Tareen said the decision to launch without any journalists on staff was intentional. “We want the community and algorithms to help build this thing,” she said. “We may hire journalists at some point, but at this point, we don’t feel we need them.”

If Allvoices is to become an important news destination, it will probably need editorial oversight at some point. The complexity of mining unstructured text for useful information has vexed some of the best minds in computing for decades. Variations in language, culture and personal style only make this problem harder.

However, Allvoices’ contribution to journalism may ultimately be its technology, not its news service. If the company’s language processing engine can automate tasks that now require human editors, it could become a staple of newsrooms around the world. At the moment, it’s an innovative experiment that deserves attention and funding.

Here’s a new ad campaign being run by the Newspaper Association of America. We have some questions:

• If the Internet is the best thing since the paperboy, what is the worst thing to happen?
• What on earth is this a picture of? And what is that thing doing?
• Did you know that “Internet” is a proper noun?

The ad links to an over-engineered Flash-animated landing page that has no apparent relevance to the message in the ad and that gave us a headache. Furthermore, Flash is invisible to search engines, which is why most websites ditched it as a home-page platform years ago. Update: Adobe is partnering with Google to solve this problem.

If the Internet is such a great thing for newspapers, we wonder by the organization that supposedly represents their interests is so clueless about using the Internet as a promotional medium.

What do you think? Is this campaign in your best interests?

I was a guest on a webcast about social software yesterday (you can watch it here; it’s free)  and the question came up about what publications can do to build community. I responded that they can’t do much and they shouldn’t even try because, with few exceptions, readers aren’t a community.
Then I checked my RSS reader this morning and noticed this item from Content Ninja that makes the very same point: “You cannot build a community around content.”
“Community” is a poorly understood term (just look at the variety of definitions in online reference sources) and, like many buzzwords, it is being overused right now. Publishers trying to escape their sinking  businesses are clinging to the community life raft, hoping that it offers hope for a future. For some it does, but that’s not a good prospect for most newspapers.
Newspapers have historically defined their communities geographically because that’s the business model that worked. While people who share a common space on the planet are technically  a community, they’re the least cohesive kind of community. Outside of a shared interest in certain issues like public safety or schools, residents of a city or town have little in common. They may occasionally form strong communities around common interests like a school bond or tax increase, but those groups invariably dissolve as the issue goes away.
There are readership communities that work. Readers of a special interest magazine about needlepoint or scuba diving are a type of community. Those people have intense shared interests and they are much more likely to bond together in an online forum that serves those interests. Publishers of special-interest magazines have the best chance of turning their readership into self-sustaining online communities.
Newspapers, however, don’t. Their strength is creating content and their best chance of building community involves giving people a chance to discuss, comment upon and contribute to their content. USA Today does about the best of any major newspaper at encouraging this kind of reader participation. But USA Today isn’t trying to become a community. Its management knows better than that.

Miscellany

• Jeff Jarvis suggests that it’s crazy for newspapers to operate their own websites and they should just hand over the back-end work to Google.  Newspapers should focus on what they do best: journalism and local ad sales. All the staff time and money spent building technology infrastructures is basically reinventing the wheel. He’s got a point.
• The Daily Telegram of Superior, Wisconsin will cut back from six to two print issues a week beginning this fall. The 6,000-circulation afternoon daily has been publishing for 118 years. A BusinessWeek account notes that theDaily Telegram competes vigorously with the Duluth News Tribune, which is only about five miles away and which is owned by the same publisher. We’re wondering if combining, rather than competing, might be a more practical approach.
• Washington State’s The Columbian laid off 20 people – eight of them in the editorial group – in the second round of cutbacks this year. The paper cut 30 positions back in February. Editor Lou Brancaccio told the Portland Business Journal that early retirements could trim the current staff of 306 even further.
• The delightfully vicious Tell Zell site gives Tribune Co. CEO Sam Zell a performance review using the company’s own performance management form.  The world is a better place because of anonymous blogs.
• Rev. Jesse Jackson’s stated desire to remove Barack Obama’s testicles apparently caused a minor uproar on copy desks around the country. In a bold bid to produce the most trivial news story of the week, the Columbia Journalism Review sends in a reporter to analyze how major titles dealt with the “nuts” crisis. Could anyone be less interested?

I was a guest on a webcast about social software yesterday (you can watch it here; it’s free)  and the question came up about what publications can do to build community. I responded that they can’t do much and they shouldn’t even try because, with few exceptions, readers aren’t a community.

Then I checked my RSS reader this morning and noticed this item from Content Ninja that makes the very same point: “You cannot build a community around content.”

“Community” is a poorly understood term (just look at the variety of definitions in online reference sources) and, like many buzzwords, it is being overused right now. Publishers trying to escape their sinking  businesses are clinging to the community life raft, hoping that it offers hope for a future. For some it does, but that’s not a good prospect for most newspapers.

Newspapers have historically defined their communities geographically because that’s the business model that worked. While people who share a common space on the planet are technically  a community, they’re the least cohesive kind of community. Outside of a shared interest in certain issues like public safety or schools, residents of a city or town have little in common. They may occasionally form strong communities around common interests like a school bond or tax increase, but those groups invariably dissolve as the issue goes away.

There are readership communities that work. Readers of a special interest magazine about needlepoint or scuba diving are a type of community. Those people have intense shared interests and they are much more likely to bond together in an online forum that serves those interests. Publishers of special-interest magazines have the best chance of turning their readership into self-sustaining online communities.

Newspapers, however, don’t. Their strength is creating content and their best chance of building community involves giving people a chance to discuss, comment upon and contribute to their content. USA Today does about the best of any major newspaper at encouraging this kind of reader participation. But USA Today isn’t trying to become a community. Its management knows better than that.

Miscellany

• Jeff Jarvis suggests that it’s crazy for newspapers to operate their own websites and they should just hand over the back-end work to Google.  Newspapers should focus on what they do best: journalism and local ad sales. All the staff time and money spent building technology infrastructures is basically reinventing the wheel. He’s got a point.
• The Daily Telegram of Superior, Wisconsin will cut back from six to two print issues a week beginning this fall. The 6,000-circulation afternoon daily has been publishing for 118 years. A BusinessWeek account notes that theDaily Telegram competes vigorously with the Duluth News Tribune, which is only about five miles away and which is owned by the same publisher. We’re wondering if combining, rather than competing, might be a more practical approach.
• Washington State’s The Columbian laid off 20 people – eight of them in the editorial group – in the second round of cutbacks this year. The paper cut 30 positions back in February. Editor Lou Brancaccio told the Portland Business Journal that early retirements could trim the current staff of 306 even further.
• The delightfully vicious Tell Zell site gives Tribune Co. CEO Sam Zell a performance review using the company’s own performance management form.  The world is a better place because of anonymous blogs.
• Rev. Jesse Jackson’s stated desire to remove Barack Obama’s testicles apparently caused a minor uproar on copy desks around the country. In a bold bid to produce the most trivial news story of the week, the Columbia Journalism Review sends in a reporter to analyze how major titles dealt with the “nuts” crisis. Could anyone be less interested?

The ax has fallen at Sam Zell’s hometown Chicago Tribune, although not as hard as it did at sister papers in Los Angeles, Baltimore and Hartford. The Trib will cut 80 of its 578 newsroom positions – that’s about 14% – but less than 60 people are actually expected to lose their jobs because some vacancies won’t be filled. The news hole will also shrink by up to 14%, which is in line with the cuts Tribune Co. is making elsewhere.

The story on chicagotribune.com also notes that Tribune Co. sold its stake in Shoplocal.com to Gannett for $22 million.  That values the 141st most popular site on the Web at about $50 million.  The expected sale of the Chicago Cubs and Wrigley Field should cover Tribune’s 2009 debt obligation, but after that, things get dicey.

Alan Mutter looks at the market for newspaper properties and finds it to be a wasteland.   Playing off of News Corp.’s abandoned plans to sell its Ottaway line of small newspapers and other frustrations at Landmark Communications and Sun-Times Media Group, he concludes that there simply aren’t any buyers at the moment. With so many publishers teetering on the brink of bankruptcy, there’s a possibility that scores of newspapers could hit the market within the next year selling for pennies on the dollar. It’ll be a buying opportunity for somebody, but the most likely buyers are frozen right now, either because they have debt issues of their own or they don’t know where the bottom is.

For highly leveraged giants like Tribune, this is a particularly worrisome trend. Zell got good money for Newsday, but there isn’t a Cablevision lurking in every market looking to buy up the hometown daily. It’s unlikely that anyone is going to want to do a big deal until revenues stabilize. This is a race against time. If the market bottoms out by the middle of next year, Zell can start selling off titles like the LA Times and Baltimore Sun to keep the company afloat. If the market is still in free-fall, it’s unlikely he’ll find anyone willing to put up the cash that Tribune needs to service its debt.

This is particularly tragic for the 21,000 employees of Tribune Co., since they own the company. If Tribune defaults and debtors step in to sell off assets, the actual value of the company will be set by the market. There’s no way to tell what the value will be, but the hard reality at the moment is that thousands of retirement plans are tied up in assets that, for the moment at least, no one seems to want to buy.

More on Editorial Outsourcing

Yesterday we noted a piece in the Hindustan Times about the emergence of a fledgling editorial outsourcing business in India. Now BusinessWeek has done a deeper dive on the issue, sending reporters to visit the modestly titled Mindworks Global Media near New Delhi, where 90 employees are doing jobs once done in U.S. newsrooms. The story notes that Mindworks stumbled into this line of business by accident. It began as a custom publisher for local companies, but then got an assignment to write a story for a British airline magazine. The editors found they could report the story from 6,000 miles away. That gave them the idea to take the operation global and a new business was born.

BusinessWeek reports that venture capital firm Helion Venture Partners  has pumped a staggering $350 million into Mindworks. Yes, you read that right – $350 million. The story quotes Helion’s managing director as saying media outsourcing could be a $2 billion industry. Mindworks is planning to grow from 100 to 1,500 employees over the next two years.

You can be certain that this will be a major growth business for India and an equally large source of angst for US journalists and publishers.  Forner newspaper editor David Stancliff kicks it off in this opinion piece in the Eureka Reporter, which reads like something steelworkers were saying in the early 1970s.

The migration of jobs offshore will happen if it makes economic sense. Patriotism, loyalty and tradition have nothing to do with it. Sadly, that’s a fact. Journalists need to look at the value they provide, determine whether their job can be done more cheaply by somebody else and adjust their skills accordingly. An industry that’s flush with cash can afford luxuries like loyalty, but in the do-or-die environment like most publishers face today, those options aren’t available. (via Romenesko)

Miscellany

The Charlottesville Daily Progress buries the lead in announcing that it will lay off its entire pressroom and move printing operations to neighboring Richmond. Its headlines the story “Daily Progress moves printing to Richmond facility” and mentions in the second paragraph that the move “affects 25 employees whose positions were eliminated.” Can you spell “layoff.” Apparently not at the Daily Progress.

The Washington Post has named ousted Wall Street Journal editor Marcus Brauchli executive editor. That’s a cultural shift for the Post, which has a tradition of promoting internally. Brauchli called the assignment “possibly the most challenging thing I have ever done.”

The Hindustan Times writes about a fledgling business in the booming Indian outsourcing economy: editorial services. The paper looks at Mindworks Global Media and Express KCS, two small companies that gained an early toehold in outsourced advertising production and that are now moving to the editorial side. Mindworks has tripled its staff to 100 in the last year, while Express KCS has grown an incredible 20-fold to 400 people in that time.

The COO of Express KCS is quoted saying the company is in talks with “seven or eight” interested papers. The editors are usually Indian journalists who are trained in the nuances of American editing. Most are young and they work dirt cheap compared to their US counterparts. The firm runs shifts around the clock. Poynter Institute’s Rick Edmonds is quoted estimating that “a copy editor at a medium-sized American newspaper makes between $30,000 to $60,000 per year, compared to between $4,800 and $14,480 at Express KCS.”

Is this the future of journalism? It’s unlikely that anyone will figure out how to cover a city council meeting from Bangalone any time soon. For office functions like copy editing, though, the economics of offshore outsourcing look pretty compelling. Although there’s evidence that quality can be a problem, the trend looks unstoppable. Forrester Research estimates that 3.3 million U.S. jobs and $136 billion in wages could migrate offshore by 2015. Indian firms have a lot of incentive to improve the quality of their services. The lousy quality of English taught in US public schools doesn’t help keep jobs on shore.

There’s lots more information online

Must Be a Slow News Week

• The weeks surrounding Independence Day in the US are notoriously bereft of news, which leads to very long stories about topics that don’t seem to deserve very long stories. This is true even in the shrinking age of the newspaper.
• Crain’s Detroit Business speculates about the future of the Detroit News, which is the weaker of the Motor City’s two dailies. The News and the Free Press coexist under a joint operating agreement that makes ownership of the News by MediaNews Group a no-lose proposition. It could become a loser for JOA partner Gannet, though, particularly as business deteriorates. In the end, nothing is likely to happen soon, Crain’s says, leading one to wonder why it needed a 1,200-word story to come to that conclusion.
• The Maryland Daily Record devotes nearly 800 words to the news that the Baltimore Sun will cut its business section. This has become standard operating procedure for newspapers that are cutting back, since the business section generates little advertising and its the most vulnerable part of the paper to online competition. Papers have devoted less space to announcing layoffs of 10% of their staff.
• The managing editor of the Bristol Herald Courier kicks in 700 words about the decision to make the paper one inch narrower and cut back a little on wire copy. Otherwise, no biggie.
• Meanwhile, all’s well and good with the UK tabloids, thank goodness.

And Finally…

• If you want a really different and refreshing perspective on the role of newspapers in people’s lives, read what fans of the syndicated column The Amish Cook have to say.  It will humble you.
• We love Dave Barry, so we thought we’d remind you of one of his best columns: “25 Things I Have Learned in 50 Years.”

Mark Potts counts the ads in his Sunday paper and finds just 14 pages of them in 102 pages of news. And the previous week’s pre-holiday issue wasn’t much better. What happens when papers start following Sam Zell’s lead and tightening ad/edit ratios to 50:50, he asks?

Good question. It’s one that the Zellenistas have conveniently overlooked in their campaign to clamp down on spending. The more you squeeze ad/edit ratios, the smaller the paper gets and the more questionable the value proposition becomes for Mr. and Mrs. Commuter who are deciding whether to pay $1 for a product that has almost nothing in it or pick up a copy of Metro for free. Or, for that matter, just get their news on their Blackberry.

The risks of cutting the news hole and the news staff is that the value of the product becomes more questionable. Readership declines, which leads to advertiser flight, which makes issues even smaller. It’s called a death spiral, and Sam Zell and his associates are boldly leading the industry into the vortex.

Speaking of spirals, Muckety has an interesting insight on the skyrocketing cost of dividends for major newspaper companies. As their stock prices sink, the cost of these quarterly payouts is going out of sight. Gatehouse is currently obligated to pay 32% of its stock value as a dividend, for example, which would be a crushing burden for most companies. If the company does what is probably has to do and eliminates the dividend, it makes its stock less appealing to the widow-and-orphan investors who have traditionally bought reliable newspaper shares. When they sell, share prices go down, which means that dividend yields go up, which makes for more financial misery. And so on and so on… (via Fading to Black).

New Models of Journalism

Steve Outing is a veteran journalist who gets it. Early this year, he stuck his neck out and wrote in Editor & Publisher about his decision to cancel his newspaper subscription. This drew howls of anger and derision from loyal E&P readers, but Outing was trying to make a point: If someone like me is lost to you, what does that say about the rest of your audience?

In this latest E&P epic, the loquacious Outing looks at new approaches to journalism emerging online. One of them is Examiner.com, a network of local websites in which professional journalists partner with citizens and local experts to blanket a topic. “Local” in this context is about topic rather than geography. The experiment forces the reporter to be a relationship manager as much as a writer. Fortunately, most good reporters do pretty well at managing relationships.

Outing also writes about geotagging, which is a growing standard to labeling information with geographic coordinates. Learn to do it, he says, because people will increasingly turn to services that deliver local information and your stuff won’t be included if you don’t tag it.

Outing makes an essential point: there is and always will be a need for professional journalists, but their role will evolve to encompass more of a managing editor role. Journalists will have to excel not only at reporting the news but also at managing the networks of resources that bring in information from other sources.

Miscellany

• In an act of, well, we’re not sure just what, the Miami Herald has hired back a laid-off reporter to blog about being unemployed. Don’t get excited, though. It’s only a one-month gig.
• Editors Weblog reports that three of the 10 most circulated newspapers in the US are now free. Note that circulation is difficult to measure when there are no paying subscribers. Metro International has had a hard time monetizing this model, but there’s no question the reader demand is growing. (via Fading to Black)
• Last week we wrote about a young intern at the Tampa Tribune who blogged about the editor-in-chief’s provocative remarks about making the newspaper secondary to the website. It turns out that intern Jessica DaSilva kicked up quite a storm, as the 160+ comments on her blog demonstrate. Out unscientific analysis has comments running about 3:1 in her favor, but some of the critics are their own worst enemies. Their petty sniping at her occasional spelling errors and random random personal attacks make them look shallow and vindictive. Someone hire this young lady.

Writing in The New York Times, Timothy Egan invokes the spirit of Thomas Jefferson in an impassioned plea for continuation of the status quo in the newspaper business. His argument is more eloquent than most, but it’s predicated on two shaky assumptions.

The first is that newspaper readership is higher today than ever. Egan calls this the great paradox, and it would be if the numbers existed in a vacuum. It’s true that newspapers’ total audience is growing, but the real question is relative to what? This blog gets a lot more readers online than it would if it were copied and distributed on street corners, but is that an inherent measure of value? The growth of the Web and the emergence of high-quality search engines are a tide that lifts all boats, but that doesn’t make the boats themselves any more valuable. You can turn around this logic: There are some 20 million active blogs today that didn’t exist five years ago. Facebook traffic drawfs that of all major newspapers combined. Does that make blogs and Facebook a more useful resource than The New York Times?

Fewer Jobs, But Not Fewer Journalists

The second assumption is that journalism jobs are going away and with them, professional journalism. Egan cites Huffington Post, a favorite mainstream media whipping post because it pays its contributors so little. We could be left with a national snark brigade, sniping at the remaining dailies in their pajamas, never rubbing shoulders with a cop, a defense attorney or a distressed family in a Red Cross shelter after a flood, he moans.

Well, he’s got one thing right: in the future there will be fewer salaried staff positions at big media institutions. But it’s stretch to say there will be fewer professional journalists.

Huffington Post lists 30 editors on its masthead. We can assume that some of those people are getting paid. While it’s true that staff jobs are declining, there is a model for the future of journalism careers. It’s called freelancing. Lots of professional journalists make a perfectly good living today writing for multiple clients. Some of those clients are businesses and others are media organizations. The corporate work generally pays better, and that supplements the more interesting pure journalism work. Many of the best journalists in the US long ago left their staff positions in order to go solo. Most freelancers I know prefer the flexibility and freedom that the lifestyle provides. And most magazines couldn’t survive without their services.

Lots of industries work this way. The accounting profession has a few mega-firms and thousands of individual practitioners. Doctors can choose to work for a medical group or hang out their own shingle. Many independent consultants provide specialized services that their clients can’t get from big organizations. These people make good livings without working a staff job. Freelancers create good journalism without working for media organizations.

A Cleansing Process

The Internet is in the process of cleaning inefficiency out of the media business. To demonstrate the waste of the current media model, search for coverage of any major news story on Google News. Chances are you’ll find more than 100 stories about the same topic, each reported by a different organization. Every day across the US, hundreds of reporters, editors, copy editors and layout artists duplicate each other’s efforts producing the same stories about the same topics. This duplication of effort was necessary when the only way to reach readers was on a printed page. It isn’t necessary any more.

Why are there over 100 journalists at every Presidential press conference, political convention, World Series game and Olympic event when five could report the facts equally well? Is it conceivable that a smaller number of national media organizations could do the work more efficiently by pooling resources for the big events and farming out the color stories and sidebars to a network of freelancers? Could journalists make a decent living selling these services? I think so.

The destruction of newspapers is creating pain and heartbreak for the people who are losing their jobs. Our heart goes out to them. But this process is part of a necessary cleansing process, one that will force many journalists to re-evaluate their strengths and seek new sources of income. This will ultimately bring efficiency to a market that is shedding a legacy of waste and duplicated effort. Read Chris Jennewein’s upbeat piece on SensibleTalk.com about why it’s a great time to be a journalist for inspiration.

An intern at the Tampa Tribune has posted excerpts from a remarkable speech by Editor in Chief Janet Coats to her newsroom the other day. The newspaper had just announced plans to cut its newsroom staff by about 10% or 21 people. Coats said some politically unpopular things. ““People need to stop looking at TBO.com as an add-on to the Tampa Tribune,” intern Jessica DaSilva quotes Coats as saying. “The truth is that The Tampa Tribune is an add-on to TBO.”

Coats went on to compare the newspaper industry to the music industry, which is in a death spiral of its own right now. Demand for music has never been higher, but the record industry is hemorrhaging because its business model is tied to a distribution system that is now irrelevant. Newspapers will enter a death spiral of their own if they don’t change their thinking, Coats said.

Janet Coats is one smart editor, and let’s hope her staff responds to her rallying cry: “It’s worth fighting for.” While they’re at it, find a full-time job for Jessica DaSilva, who turns in a nice piece of reporting here.

Latest Cutbacks May Not Go Far Enough

Alan Mutter has a fascinating analysis of newspaper industry layoffs. He counts up all the cuts announced this year, compares them to previous downturns and concludes that publishers are cutting back far too little. In previous slowdowns, Mutter demonstrates, publishers cut headcount roughly in line with ad declines. This time around, though, they’ve trimmed less aggressively. It could be that publishers’ decisions to cut expenses in 2005, when business was good, made them think they were ahead of the game, but they’re actually falling further and further behind as the ad business spirals downward.

This is depressing news, and it further supports the likelihood that a death spiral is beginning. Death spirals happen when revenues decline faster than expenses. Companies avoid tough decisions about cost cuts, figuring that things will get better and they want to retain their best people. When things don’t get better, they find themselves scrambling to shed workers as quickly as possible. They take a hatchet to their workforce, which scares employees and spooks investors. The best people leave and the remaining employees cower in a corner, getting little done and mostly speculating about the next round of cost cuts. This happens every time a big corporation goes off a cliff, and the same scenario is ominously forming in newspapers today.

In light of Mutter’s analysis, the Tribune Co.’s recent aggressive cost-cutting measures may be smart business. Yesterday’s 250-person layoff at the Los Angeles Times, for example, was more than 8% of the total workforce. Nevertheless, with revenues falling at a 14% clip in the first quarter, it still may not be enough. Which sucks.

• The Milwaukee Journal Sentinel will cut 130 people, or about 10% of its workforce. Management is hoping to use buyouts and attrition, but will resort to layoffs to meet the number. The Journal Sentinel just won a Pulitzer.

Getting on the Hyper-local Train…Or Not

The Santa Cruz Sentinel is the latest paper to joint the reader-generated content trend. But instead of celebrating the addition of community-contributed articles to the new “Perspectives” section, an editorial presumably written by EIC Don Miller under the dour headline of “More changes at the Sentinel” makes it clear that this was not a popular decision. “I try to keep all these changes in … perspective. Because change is what is happening,” says the writer. “And for newspapers, in whatever form they will be published and delivered, to survive, change is what we have to do.” Wow, that oughta rally the community! (via Editors Weblog)

Miscellany

A columnist for the Rocky Mountain News proposes a novel idea: shut down his newspaper. Or maybe close the Denver Post. Either/or. The current business model isn’t working, says David Milstead. Denver has a been a joint operating agreement town for eight years, but the uneasy alliance between owners E.W. Scripps and Media General hasn’t led to sustained profitability for either of Denver’s two papers. Perhaps the best course of action is to shutter the weaker paper and the weaker website. Milstead suggests that this could result in the News continuing in print while the Post serves Denver online.

If you want to see heartening examples of the innovative things newspapers are doing, subscribe to Editor & Publisher’s Best of the Web feed.

And Finally…

If the industry’s troubles have got you in a bad mood and you want to blog off some steam, change the routine a bit. Find an insult that’s  more offensive that the usual F-bomb and use language that won’t make a bad impression on the 4-year-old is in the back seat. Brush up on your scurrilous vernacular with the Shakespeare insult kit. Take it from the Bard himself and don’t be a qualling hedge-born moldwarp.