“Gannett Co., the largest U.S. newspaper publisher by circulation, reports earnings on Thursday, kicking off what is expected to be the ugliest quarter in recent memory for the industry,” says The Wall Street Journal in a blunt assessment of the coming earnings season. USA Today is expected to take it on the chin when Gannett announces its results. Forthcoming numbers from the Audit Bureau of Circulations are expected to show a six-month decline of about 100,000 in USA Today‘s 2.3-million circulation, largely as a result of lower occupancy in hotels.  Free hotel distribution accounts for more than half of the paper’s 2.3 million circulation.

Adding to USA Today‘s woes is Marriott’s decision to make room delivery of newspapers optional. Citing environmental concerns, the hotel chain said it will now offer guests a choice of papers or no paper at all, if they so choose.  Declining readership was also a factor in the decision, which will reduce daily circulation by about 50,000 across the US.  One quarter of travelers didn’t even crack open the newspaper that was delivered to their doorstep, a spokeswoman said.

Ugly Spat Over LA Times‘ Front-Page Ad

An internal battle of the Los Angeles Times over the publisher’s decision to run a front-page ad resembling news story highlights growing tension between editors and publishers as the industry revenue woes deepen.  The ad ran last Thursday below the fold in a position and typeface that some people believe could be mistaken for a news story (left). Charles Apple has an image of the entire front page. In an interview with TheWrap, LA Times executive editor John Arthur called the ad “horrible” and “a mistake.” However, the VP for entertainment advertising at the paper said Arthur’s boss, editor Russ Stanton, “approved both advertorial units.”

Not so, says Stanton, who told the Times’ own reporter that the ad ran over his objections. “There is not an editor in this nation — including me — who really wants to see something like that on the front page of his or her publication,” Stanton said. Publisher Eddy Hartenstein said he made the decision to run the ad because of the perilous financial situation at the newspaper. “I’m just trying to keep the lights on here, folks,” he told an angry newsroom last week.

Barriers to front-page advertising have been falling recently as publishers struggle to get creative. The New York Timesshattered tradition in January with a front-page strip ad for CBS and the Boston Globe followed suit just two weeks later.

Miscellany

Newspaper executives like to point out that their total readership — including the Web — is bigger than ever.  However, online ad revenue is still growing more slowly than the market as a whole, according to Alan Mutter.  The most alarming recent statistic: “Interactive revenues for newspapers dropped by 1.8% in 2008 to $3.1 billion at the same time overall online ad sales in the United States surged 10.4% to a record $23.4 billion,” Mutter writes. What’s more, newspapers’ online ad revenues today are 13.3% of the overall market, the lowest share ever.  Mutter suggests that the culprit is newspapers’ practice of up-selling print advertisers with discounted online campaigns, a strategy that grows weaker as print sales decline.  Publishers need to develop sites that look more like the Web and less like digital versions of their print products, he advises.

The Chicago Tribune is cutting another 20% of its already depleted newsroom staff. The paper didn’t say how many employees are left in the newsroom, but there were about 440 as of the most recent layoffs in February. The paper is also reorganizing some production groups, merging copy editing, page design, graphics, imaging and some photo editing into a single department.

Writing on Slate, Jack Shafer takes on joint operating agreements as the great sucking sound that weakened the newspaper industry.  “The tragedy of the joint operating agreements is that instead of making the stronger paper stronger, the arrangement tends to weaken it,” he says, pointing to the San Francisco Chronicle as the poster child example. “Had the Chronicle and the Examiner been forced to compete on the business side in 1965 instead of to collaborate, a clear victor would have a fighting chance at surviving in today’s environment.” Instead, the Chronicle was forced to support the weaker Examiner to the point that both papers were worse off.

The Gannett-owned Observer & Eccentric Newspapers will cease publication of five print and Web editions of the Eccentric chain in suburban Detroit on May 31. Gone are the Birmingham, West Bloomfield, Troy and Rochester editions of the Eccentric. Two other newspapers will be merged into the South Oakland Eccentric, serving nearby communities. The consolidation will result in the loss of 44 jobs.

The Huffington Post has published a terse set of editorial guidelines, demonstrating that the standards being applied to citizens journalists don’t differ all that much from those practiced by mainstream media.

And Finally…

Is that a penguin on the telly? Well, a few penguins, actually, but click the image to see the truly awesome spectacle of what happens when penguins congregate. This is one of the photos on Incredimazing, a website devoted to collecting bizarre images submitted by people like you and me. If you want to scramble your brain, check out the M.C. Escher car.

Eric Alterman (right) lays waste to the value of political endorsements, which news organizations would have to sacrifice if they took public money. Who cares? asks Alterman, calling endorsements a “near total anachronism” in a world in which readers have so much choice of information.  Endorsements haven’t been meaningful in a long time, say Alterman, journalism scholar Kathleen Hall Jamieson’s conclusions in a 2004 study that “The direct effect of editorials does not appear to be significant…” So why is this such a hot potato in the public funding issue? The loss of the power to endorse candidates is often cited as the primary barrier to a public-funding solution for dying newspapers. In fact, endorsements work against news organizations, Alterman argues. “What endorsements do…is convince readers that the news they receive is being colored by bias expressed on its editorial pages.” And that perceived bias is a much bigger threat than endorsements that the public largely ignore. Alterman admits, reluctantly, that public funding may be the only approach that keeps journalism in the public interest alive. So get over the issue of taking sides in political debates.

Salon.com offers similar hope in profiles of several nonprofit organizations that are struggling to get by. It profiles Voice of San Diego, MinnPost.com and ProPublica, which are three startups producing quality journalism on a shoestring budget.  Each has a somewhat different revenue model, with ProPublica existing largely at the behest of philanthropic funding while Voice of San Diego and MinnPost.com have hybrid models that include advertising, reader subscriptions and foundation support.  All three operations have had some notable successes, but the journalists who work there admit that the working conditions are demanding.

Joel Kramer, the editor and CEO of MinnPost, works without a salary and one of his reporters, Jay Weiner, traded in an $80,000-a-year job with a pension, health insurance, vacations and overtime at the Minneapolis Star Tribune for a post that pays about $700 for a 60-hour work week, with no benefits. Weiner’s motivations are altruistic. “I am so happy to not be at the newspaper,” he says. “We’re growing, there is freedom, we’re all involved in a product that we really want to make as good as possible.”

It’s exhilarating stuff, but even the leaders of these fledgling organizations admit that a publicly funded model is not the solution for big newspapers. “”Tell people to send us money,” says Kramer, in a plea that’s only half in jest.

Bostonians Confront a Globe-less Future

With its liberal bias and nudge-nudge political insiderism, the Boston Globe has long been a lightning rod for criticism in New England. But with the region now facing the prospect of losing its largest daily newspaper, people of all political stripes are rushing to its side. Bloggers rallied last week to think up ideas to rescue the paper, which the New York Times Co. has threatened to close in a few weeks if the unions don’t make dramatic concessions.

More than 20 prominent Boston bloggers rallied last week to voice their support for the Globe (we can’t find an organizing body, but Beth Israel Deaconess CEO Paul Levy lists the participants), debating ideas ranging from public funding to subscription fees. Everyone seems to agree that local ownership is a necessity, particularly since so many local institutions have been swallowed by out-of-town owners in recent years.

The problem is that no one knows of any local investors who are willing to put up the money. There were rumors of a consortium organizing to buy the Globe back from the Times Co. a few years ago, but that talk ended when the newspaper industry tanked.

The Times Co.’s demands are rankling Globe unions. Management has reportedly asked Teamsters Local 1, which represents about 250 full- and part-time mailers, for $5 million in concessions, or about $20,000 per person. Demands include a 25 percent wage cut, near-virtual elimination of company healthcare contribution, elimination of sick and holiday pay and the end of lifetime job guarantees enjoyed by about 145 mailers. This is on top of concessions by the mailers two years ago that cut average pay by about $10,000.

Meanwhile, Globe writers are doing a little rallying of their own. Columnist Scot Lehigh asked  readers last Wednesday to weigh in about the paper’s future and hundreds of them did, most with positive comments, he says. In fact, “I was surprised by how many subscribers said they’d pay more – some substantially more – for home delivery if it would help save the paper,” Lehigh says. They may soon get their wish. The Globe hiked its newsstand price by up to 40% last week. Many people also said they’d be willing to pay a fee to use Boston.com, the Globe’s successful Web venture.  Lehigh thinks that’s a great idea: “It’s time we gave them the chance,” he concludes.

It’s a nice thought, but a subscription scheme would probably go the way of Times Select before too long. The problem is, as Alan Mutter phrased it in our recent interview, “Giving away all this content for free was the original sin.” Boston.com is the sixth largest newspaper website on the Internet, which is an accomplishment, since the newspaper is only the 14^th largest in the US. Imposing a pay wall would send traffic down 90%. The Globe would then have a lot of explaining to do to advertisers. The flight of ad dollars would probably more than cancel out the reader revenue.

And then there’s the demographic elephant in the corner. Speaking to a class of University of Massachusetts students and administrators last week, we asked how many had read a printed newspaper within the last 48 hours. Out of approximately 45 people in attendance, five hands went up. Four of them belonged to people over the age of 35.

Hyper-Local Startups Gaining Traction

Neighborhood-based online news startups are proliferating, says The New York Times in a story that profiles three of them. Among the new entrants are EveryBlock, Outside.in, Placeblogger and Patch. Funding models range from angel investment to foundation grants but each startup agrees that geographic relevance is core to the news.

EveryBlock uses human editors to gather links to news stories and combine them with material posted by the burgeoning number of neighborhood bloogers. Patch pays journalists in each town it covers to attend school board meetings and interview people in coffee shops. Outside.in scans articles and blog posts for geographical cues and organizes the content by community.

They’re hoping to tap into a local online ad market that Kelsey Group estimates will double to $32 billion by 2013. Small business advertising needs are still being served predominantly by the Yellow Pages, making this the great frontier of online advertising.

The story questions whether the collapse of local newspapers will also kill off these startups, but EveryBlock’s Adrian Holovaty says, “In many cities, the local blog scene is so rich and deep that even if a newspaper goes away, there would be still be plenty of stuff for us to publish.”

Miscellany

The publisher of the Palm Beach Post won’t win many friends in the blogosphere with statements like, “The only information on the Internet worth reading for hard news is produced by news agencies like ours.” But that’s not surprising, considering his newspaper is “your ticket to democracy… Seventy-five cents a day is a small price to pay for freedom.” Or hyperbole.

The New York Times Company shocked the newspaper industry last week with its threats close the Boston Globe on May 1 unless Globe unions give back $20 million in concessions.  There’s new evidence that the May 1 date is a bluff and that closing down the Globe could cost the Times more than keeping it in business.

The Newspaper Guild is taking an initially defiant stance on the Times’ request that the union shoulder half of the $20 million in targeted cost savings. “We’re willing to consider some concessions but not the draconian amount they put forth,” said union president Daniel Totten, in an apparent call of the Times’ bluff. He also characterized the Times’s demand for freedom to lay off people without regards to seniority as “a nonstarter.” Globe reporter Scott Allen, who has a lifetime employment guarantee, commented “Now, nobody thinks that if we make these concessions, there won’t be more cuts in a few months.” Yes, Scott, we think you can count on that when the paper is losing $85 million a year.

The very act of closing the paper would trigger huge expenses in itself. The Boston Herald analyzed public records and found that union members could be entitled to up to 50 weeks of severance pay and that underfunded pension liabilities could swell the total cost to more than $100 million.  Contractual obligations also make the Globe a tough property to sell, since few buyers would want to assume open-ended liabilities like the lifetime employment pledges to 435 employees.  The only way to cancel the guarantees, apparently, is to close down the paper.

If the Times Co. plans to carry forward with its threats, it has yet to tell the government. The Worker Adjustment and Retraining Notification (WARN) act requires most employers with more than 100 employees to give 60 days’ notice of plant closings and mass layoffs.  The Times Co. hasn’t yet filed a WARN notice, although it could still shutter the paper and pay employees for 60 days thereafter.

The Globe is raising its newsstand prices by as much as 60% in a gamble that readers will help pick up some of the bill for keeping the paper afloat. Residents outside of Boston will now pay $4 for a Sunday paper, compared to the current $2.50.

The Globe‘s crosstown rival Herald, which can barely disguise its glee in covering this story, also reports that four Guild leaders and six governing board executives are among those with lifetime job guarantees. Those guarantees are one of the biggest obstacles to selling the paper and are a primary negotiating point between the Times Co and the Globe unions.  The guarantees are causing friction within Newspaper Guild ranks, as some members believe that the leadership will be unwilling to negotiate in good faith out of fear of losing their jobs.

The Herald’s rapacious columnist, Howie Carr (left), skewers his blue-blooded competition for a series of past errors provoked by lapses in judgment.  Too bad there are no hyperlinks; it would’ve been nice to read the background on this stuff.

Meanwhile, the Globe itself notes a trend: newspaper owners are increasingly using the threat of closure to extract concessions from their unions. Hearst’s success in gaining significant givebacks from the union in order to keep the San Francisco Chronicle afloat may have prompted the Times Co. to threaten the Globe with oblivion. Also, Members of the Pacific Northwest Newspaper Guild in Seattle were scheduled to vote this week on accepting a wage freeze and two weeks of unpaid furloughs in exchange for keeping the Seattle Times afloat. A similar holdup is going on in Maine. Could it be that newspaper owners are merely posturing in order to gain concessions from the unions? Nah, they both have the higher goal of quality journalism in mind.

Is AP Worst Content Thief?

A new blog called The Future Of Newspapers features a guest column by veteran Denver sports writer Dave Krieger that poses a curious question: How can the Associated Press proposed to champion the intellectual property rights of newspapers when the AP is itself the worst violator of those rights? Krieger notes that readers don’t make a distinction between the source of information and where they consume it. News from the Denver Post that appears on ESPN.com is presumed to be from ESPN.

“Why should any newspaper in the Internet age be a member of an organization that takes that paper’s original material, rewrites it and distributes it around the world without attribution or compensation? In fact, an organization that charges the newspaper for the privilege?” The AP had some utility when newspapers were expected to provide national and international coverage, but obligation is gone now.  For most metro dailies, the AP is nothing more than a subscription service that pirates their content and distributes it free on the Internet.  He has a point.

Miscellany

Executives might want to look at what’s going on at the Virginian-Pilot, where management reports that the financial outlook is brightening even as it lays off another 40 employees.  The company has cut nearly 20% of its workforce in the past year and reduced its newsroom staff by 30% since early 2007, but it has also taken some initiatives to diversify and grow revenue. These include targeted websites, expansion of entertainment coverage and contracts to deliver national newspapers in its region. While print revenue continues to fall, management said online revenue is growing. The newspaper turned a profit in the first quarter and March was its best month in a year.

Boston University’s newspaper asks three journalists-turned -academics if university partnerships could be a solution to newspapers’ financial troubles.  They agree that university endowments could be an important source of support for failing journalist enterprises and that universities have a duty to support worthy cultural and public service institutions.  However, educational institutions are not known for acting quickly and trustees would probably balk at taking on financial liabilities as daunting a complex as those that the industry faces.

Rosa Brooks fires a parting shot in her swan song as a Los Angeles Times columnist. She’s going to the Pentagon as advisor to the undersecretary of Defense for policy, but she fears that the evisceration of her industry will leave the American public wanting. She “can’t imagine anything more dangerous than a society in which the news industry has more or less collapsed.” Brooks believes that the government must step up to the plate and subsidize journalism, which isn’t the same as subsidizing media. The problem with existing subsidies is that they “have actually contributed to the decline of high-quality journalism by enabling monopolies, freezing out smaller and locally controlled media outlets and encouraging large corporations to treat the news as just another product,” she writes. The issue isn’t how to save the media, but how to save quality.

The Reno (Nev.) Gazette-Journal is laying off 35 people, or about 10 percent of its workforce, and closing a weekly paper in Carson City. These are in addition to 61 other positions eliminated since December.  Do the math, and the paper has cut almost 25% of its workforce in the last four months.

Veteran newsman Ric Cox has launched a blog called “Save Our Tribune” that’s dedicated to “rescuing Chicago’s leading newspaper.”  In one of his initial posts, he suggests ways that the Tribune can make online subscriptions palatable to users who are accustomed to getting news for free.

And Finally…

Some residents of Omaha, Neb. have created a satirical website to celebrate “Totally bogus news from the mid-heartland.”  The principal target of its barbs is the Omaha World Herald, “which has laid off employees twice (usually after throwing an extravagant party for an ex-publisher), cut back circulation, and now runs obits where it used to run op-eds,” according to a promotional message. One of the early posts notes the possibility that the state may create a precedent in capital punishment due to a typographical error. “The state might be replacing the electric chair with ‘lethal infection’ rather than the intended ‘lethal injection,'” the editors write, noting that some members of the Senate Judiciary Committee actually like the idea. One of them “added an elegant provision permitting the use of a piece of rusty barbed wire to begin the process and inject the pathogens,” says the site.

Two numbers stood out in Friday’s shocking news that the New York Times Co. was threatening to shut down the Boston Globe: $85 million and 450. The first number is the amount of money the Globe is expected to lose this year without union concessions. The second is the number of employees at the paper who have lifetime-employment contracts. All of those people should be very nervous right now.

The Times Co., which is groaning under $1.1 billion in debt, wants the unions to give up $20 million in concessions or face closure of the 137-year-old Globe, which has dominated the news business in Boston for more than 30 years. Given the size of the projected loss this year, $20 million seems like a modest amount. This would indicate that the Times Co. threat is merely posturing, as Alan Mutter argues. But ultimatums appear to be working in San Francisco, where the union just voted 10-1 to give the Chronicle broad authority to lay off employees without regards to seniority as well as to cut vacation time and extend working hours. The Chronicle and the Globe have similar audience characteristics.

The brass ring for Times negotiators has to be the 450 Globe employees who work under lifetime job guarantees. We knew such guarantees existed, but we hadn’t seen a count of the number of employees who have them until this past Friday; they comprise nearly a third of the unionized workforce. It’s hard to imagine any company handing out promises of that kind, but the Globe did that in 1993, when the economy was emerging from recession and businesses were being conservative about guaranteeing anything. Such management hubris testifies to the dominance the Globe enjoyed at the time over the Boston market, where its only competition is the working-class Herald and a string of suburban dailies.

We live in Globe country and can testify to the paper’s reach in the affluent suburbs. Drive through a quiet subdivision on any Sunday morning and the Globe is the paper you see in the driveways of the $700,000 homes. However, the tech-savvy Boston audience is also more open than most to online alternatives, which is perhaps one reason Boston.com is the sixth largest newspaper website while the Globe reported a circulation decline of more than 10% last November on top of an 8.3% decline six months earlier.

If the 450 employees each cost $100,000 on a fully loaded basis, that’s $45 million in annual costs over which management effectively has no control. We don’t have to comment on the lack of motivation that guaranteed employment must instill in a heavily unionized environment. If we were Times Co. management, though, we’d probably aim the first few blows of the ax directly at that soft middle.

The Globe covers its own news with reaction from community members ranging from fry cooks to U.S. Senators.

College student Adam Sell, who has interned at the Globe for two years, sent us a link to a Flickr photostream he created of the closing of the Globe‘s NorthWest bureau 10 days ago.

Miscellany

Two central Pennsylvania newspapers that have published separately with a single weekly combined edition will join forces on a permanent basis at the end of June. The Intelligencer Journal and Lancaster New Era will be published Monday through Saturday mornings with combined news and features operations but separate editorial pages.  The merger will result in the reduction of 60 full-time and 40 part-time positions, or about 20% of the workforce. Management said the combined circulation of 229,500 has been growing but that the economics of the publishing industry demands changes.

Publishers who are struggling with solutions to the revenue problem, none of them very appetizing, might want to look to Europe for inspiration. The big German publisher Axel Springer just reported record profits and is looking to expand overseas, possibly into the US.  Norway’s VG Nett charges citizens for access to its news through a cable TV subscription fee. And a group of papers in Belgium joined forces to force Google to remove their content from its search results. All in all, some papers in Europe are doing just fine, thanks to tight government partnerships and creative approaches to revenue

The Detroit Media Partnership, which publishes the Detroit Free Press and the Detroit News, has closed a deal with Plastic Logic to distribute the Plastic Logic Reader under purchase or lease to subscribers of the Detroit dailies as an alternative to paper delivery.  The reader is the size of an 8.5 x 11-in. pad of paper, weighs less than many print magazines and sports a touch-screen interface.

With the Minneapolis Star Tribune in bankruptcy, employees have started a grass-roots effort to save the paper. A group has launched a Facebook group (1,280 members, but only one discussion post since Jan. 17), a website (inactive as of this morning) and plans to hand out paper hats and scorecards at the Twins’ home opener. It’s probably going to take more than that.

If you like Chicago Sun-Times columnist Richard Roeper, you probably won’t after reading this egotistical, self-indulgent monument to himself. If this is how newspaper columnists regard their own celebrity, it’s no surprise readers are turning elsewhere. But there are a couple of good anecdotes that illustrate how divorced these scribes are from their readers.

Google CEO Eric Schmidt will keynote the Newspaper Association of America national convention in San Diego this week. Schmidt, who is often considered the great Satan by newspaper publishers, has nevertheless been a vocal proponent of the need to help the industry.  It should be an interesting encounter. Schmidt is scheduled to speak on Tuesday at 10 a.m. PDT. You can listen to his remarks live. NAA will offer a moderated “Cover it Live” discussion on its PressimeNow! blog, where visitors can pose questions, share their thoughts and get live reactions from attendees.

The Sun-Times Media Group is considering ending publication of some of its suburban newspapers as it struggles to emerge from its recently declared bankruptcy.

A.H. Belo Corp., owner of the Dallas Morning News and three other daily newspapers, will cut employee salaries next month and suspend a retirement supplement to pension plan participants next year. Cuts will range from 2.5% to 15%, depending on an employee’s salary. The company’s CEO will also take a 20% cut in pay.

Last month we told you about St. Louis Post-Dispatch editor Christopher Ave’s use of song to lament the layoffs of newspaper copy editors. Now, 26-year old Berkeley musician named Jonathan Mann has joined forces with the staff of the East Bay Express to come up with a solution to newspapers’ business problems. You have to wait to the end to hear it, but the three minutes are time well spent.

Amid all the hand-wringing about the lack of new-media alternatives to newspapers, the online-only Huffington Post is setting up a small investigative unit to examine the nation’s economy. The news site is collaborating with The Atlantic Philanthropies and others to launch the Huffington Post Investigative Fund with an initial budget of $1.75 million and plans to hire 10 investigative journalists who will primarily coordinate work done by freelancers. “All of us increasingly have to look at different ways to save investigative journalism,” said founder Ariana Huffington (left). She added that the fund will probably hire laid-off newspaper journalists.

Everything the venture produces will be available free for any publication or website to publish. While the group’s initial focus will be on the economy, the founders intend to cover a wide range of topics over time. Content won’t reflect HuffPo’s left-leaning politics because the philanthropic funding requires a neutral perspective. Jay Rosen, who will advise the project, has more detail on his blog.

Critics find a hint of irony in Huffington’s journalism bailout plan. Joseph Tartakoff notes that “Some traditional media outlets have previously accused the HuffPo of stealing their content. The Chicago Reader, for instance, charged Huffington Post with ‘grand theft‘ after it reprinted one of the publication’s articles wholesale on its site.” HuffPo practices a new style of journalism with a small staff of reporters and links to other sources aggressively from its home page.

Jeff Jarvis likes the HuffPo idea and suggests that $1.75 million can go a lot farther than one might think. He evokes the “1% rule” of online communities, which is that 1% of the people create the content that the other 99% consume and discuss. “You need only a limited number of contributors to support great things in a gift economy. See: Wikipedia and NPR,” Jarvis writes.

John Yemma would probably agree. As his publication, the Christian Science Monitor, goes Web-mostly, the editor (right) has launched a blog that he hopes will be “a place to talk about the changes in media.” In his second entry, he compares the crowd-sourced Wikipedia model to the closed Encarta and Britannica products. “General knowledge…can’t withstand an effort that was developed specifically for the Internet and that harnesses gifted amateurs,” he writes. And he issues a warning to newspapers about putting content behind a pay wall, as Britannica and Encarta did. “The Web is its own universe with its own rules,” he writes. Such new-media thinking from a veteran print journalist indicates that the Monitor experiment will be an interesting one to watch.

Debating the Value of Newspapers to Democracy

Slate’s Jack Shafer takes a dim view of the idea that newspapers are essential to democracy. Before the current crisis, he writes, people mostly complained about the lousy job newspapers did of getting the facts straight and delivering balanced coverage. Now that the medium is failing, newspapers have been “reduced to a compulsory cheat sheet for democracy. All this lovey-dovey about how essential newspapers are to civic life and the political process makes me nostalgic for the days, not all that long ago, when everybody hated them.”

17th Century Newspaper

Shafer points out that when Thomas Jefferson said he preferred newspapers without government to government without newspapers, he wasn’t talking about the broadsheets we know today. Newspapers in Jefferson’s time were baldly partisan and often skewed the facts to suit their views. How did people figure out the truth when each journal had its own version of the truth? They triangulated, they checked other sources and they figured it out. This worked okay up until about 50 years ago, when newspapers decided to become the arbiters of truth. That’s convenient, but it doesn’t mean we can’t go back to a form that the founding fathers believed was essential to democracy.

The idea that many small contributions can out-produce a few big ones is nicely articulated by Timothy Lee on TechDirt. In order to understand how journalism can be reinvented, you need to discard the notion that only monolithic, vertically integrated organizations can cover the news. “The Internet makes possible a much more decentralized model, in which lots of different people, most of them volunteers, participate in the process of gathering and filtering the news,” he writes. “If millions of people each contribute small amounts of time to this kind of decentralized information-gathering, they can collectively do much of the work that used to be done by professional reporters and editors.”

If you’re geeky enough, you’ll recognize the open-source software model in this thinking. The most powerful force ever to come along in software development depends upon teams of loosely-organized developers each contributing a little bit of their time to building software that anyone can use for free. No, journalism isn’t software development, and there are certain practices of journalism that can’t be duplicated by a person sitting at a desk in India. However, Lee suggests that if the gadflies who already hang around city council meetings start reporting upon them on their blogs, then the community effect can take over to turn that amateur reportage into real journalism. You don’t need professional reporters for everything.

Jon Talton begs to differ. In an angry and resentful blog entry, he derides the idea that grass-roots efforts can ever replace the depth and credibility of what professional journalism organizations produce. Special interests, “will all have stronger voices for their agendas. Manias, rumors and groupthink will be more prevelant. In many localities, people will be particularly ill-informed about their government and major economic powers, pluralism will decrease and corruption will rise,” he writes. After that, we suppose, come the locusts.

Miscellany

Media General is cutting back again in Florida, saying there are no signs yet that the economy is picking up. Its Florida Communications Group cut 53 jobs, eliminated 12 vacant positions, closed two niche publications and added three more days of unpaid furlough to the 10 that employees were already required to take.

Back in the early days of the Web, some newspapers were criticized for withholding information from their websites until the stories had already appeared in print. Now that times have changed, the Minneapolis Star Tribune is being labeled a visionary for doing the same thing. The Strib has enjoyed good success online despite its small-market roots, so the paper is gambling that it can entice readers to become print subscribers by withholding some deep investigative reporting from the website. “The best of our deep, exclusive content will be available online later in the week, unless we have a compelling reason to post it sooner,” wrote editor Nancy Barnes in a letter to readers.

The Boston Herald laid off 12 people, or 6% of its workforce.

The Associated Press has a great list of “daily newspapers that have reduced publication days since last year.” In reality, many of the papers on the list were not technically dailies to begin with, but all publish at least five days a week.  It looks like Mondays, Tuesdays and Saturdays are the most popular days to cut.

The Houston Chronicle joins the long string of newspapers that assert their commitment to “strong watchdog journalism” while covering news of their own troubles with e.e. cummings-like simplicity. The newspaper devotes just 208 words to news that it is laying off 12% of its staff, or nearly 200 people. That’s about one word per victim. In fact, the Chronicle doesn’t even mention a body count. You have to read The Wall Street Journal account to find that number. Even the AP devotes more space to the story than the Chronicle.

We have to wonder if this is some kind of Enron hangover. Are Houston media so tired of covering bad news that they just pass along the press release without comment or question? To be fair, the Chronicle does invite reader comments on a blog and posts a single response to the many questions people submit about who exactly was let go. Still, one response from one ombudsman to news of the loss of 90 newsroom employees hardly satisfies the public’s right to know. Nor will that information be passed along to the paper’s 448,271 print readers. How do we know there are 448,271 print readers? We read the AP story. That information wasn’t in the Chronicle.

We don’t know what went on inside the walls of the newspaper yesterday, but an entry on Houston Press Blogs makes it sound positively eerie. Without citing sources, Steve Olafson reports that no upper managers were laid off but the only two women on the editorial board were. So going forward, the editorial charter of the leading newspaper serving the great and diverse city of Houston will be directed by five white guys. The paper now has practically no suburban news coverage and it laid off the reporter who’s covered NASA since the 1986 Challenger disaster.

Olafson’s most damning anecdote: “Chronicle Vice-President and Editor Jeff Cohen never came out of his office to address the staff during the day-long process of buttonholing employees to deliver the bad news. Instead, he issued a memo.”

Boston Globe Battles Rival Herald for Irrelevance

How long will the Boston Globe be around? Bloomberg says layoffs will be needed to meet the goal of a 12% newsroom staff reduction. But it’s more than that. The Globe has become an anchor around the neck of New York Times Co., which paid $1.1 billion for it and its Worcester, Mass. sister paper in 1993. Circulation and revenue losses at the Globe have far outstripped those of the Times and the only bright spot in the business is the Boston.com website. Barclay’s recently valued the Globe at just $20 million, or more than 98% less than what the Times paid for it. And it’s clear that resistance to change is a powerful force in the newsroom. We attended a meeting of the Social Media Club in Cambridge, Mass. this week at which a young Globe reporter talked about the news staff’s focus on scooping the rival Boston Herald, a newspaper that has fallen so far that a lot of people outside of downtown Boston don’t even know it’s still around. The Globe‘s issues aren’t beating the Herald, but rather staying relevant to readers who could care less about either of them.

Publisher Fights Back at Newspaper Critics

Remember Time magazine’s list of the 10 Most Endangered Newspapers in America from earlier this month?  It’s a load of hooey, says Randy Siegel, president of Parade Publications in a biting commentary in Editor & Publisher. Siegel assumes that most people didn’t notice the byline on the list, which was not a Time reporter but rather Douglas McIntyre. He’s an editor at 24/7 Wall St., a website whose parent also runs a site called Volume Spike Investor, which recommends stocks that are undergoing extreme short-term volume fluctuations. “It’s a sad day when Time magazine…runs an unsubstantiated article on its website, without a single disclaimer, from Wall Street speculators who make their living peddling tips to…day-traders,” writes Siegel, who is co-founder of the Newspaper Project, a booster site for mainstream media.

Siegel doesn’t stop there when naming names.  His next target is Jeff Jarvis, the ubiquitous blogger who has long been a vocal critic of the conventional media.  Siegel credits Jarvis for being smart, but wishes the NYU professor and consultant would disclose more openly his advisory activities on behalf of companies that benefit from the destruction of the institutions he criticizes. Siegel also has some harsh words for CNN.com, which he says has covered the newspaper industry’s troubles with surprising zeal. CNN “probably would like nothing better than to see newspapers and newspaper websites fail, so their biggest competitors for audience and ad revenue would go by the wayside,” he speculates.

Miscellany

The Christian Science Monitor wraps up its 100-year run as a daily newspaper this weekend. Going forward, the thoughtful but lightly circulated journal will focus its efforts online, choosing to rely on journalism rather than video and infographics, according to editor John Yemma. He tells Media News International that the Monitor “intends to increase its page view five-fold by 2013, end its reliance on a Christian Science Church subsidy that now provides 40 percent to 50 percent of its revenues, and achieve financial sustainability by 2015.”The monitor was the first major newspaper to largely abandon the print market in favor of the Web and we wish it well.

We haven’t read any criticism of the hare-brained Newspaper Revitalization Act that’s briefer and more biting than that by Tim Windsor on the Nieman blogs. “I am immediately suspicious of any effort that has as its starting point that newspapers are precious things to be preserved, forever, like some kind of ubiquitous, everlasting Williamsburg of media,” he writes. “The worst thing that could happen would be for newspaper companies to find the means to suddenly become comfortable again.” We couldn’t have said it better and have nothing to add.

Allvoices, the community journalism project that we covered here last July, has added a feature to its website to rate the credibility of contributors. The feature is intended to address the widespread criticism that community journalism has weak quality control. The credibility meter evaluates both the content of a report and the reputation of the author on an ongoing basis as stories move through the Allvoices systems. Criteria include community ratings of the author and content, duplication with other stories and level of supporting content in mainstream media.

The Bakersfield Californian cut 12% of its staff and shook up its management ranks. The 26 positions that were eliminated include 14 in the newsroom and come on top of a 10% workforce cut in December. Management cited a 30% drop in year-over-year revenues as the culprit. The Californian, which has won some attention for its efforts to inspire reader contributions, is also establishing a high-level editorial job called vice president/content. Olivia Garcia, publisher of subsidiary Mercado Nuevo, assumes that role with Californian editor Mike Jenner reporting to her.

Gannett is telling employees to take another unpaid week off in the second quarter on top of the one they had to take off in the first quarter. The company is also temporarily cutting salaries of some high-paid employees.

And Finally…

Nineteen-year-old Dutch college student Marco Kuiper has assembled a collection of weird and wild photos from around the web going back to the middle of last year. He calls it “imagedump,” and the selections range from hysterical to disturbing to borderline obscene. They all have one thing in common: They’re fascinating to look at. Is this citizen journalism?  Who cares?  It’s funny as hell.

The Ann Arbor News, a newspaper that has served the Michigan city since 1835, will cease daily operations in July. The newspaper’s “business model is not sustainable,” said publisher Laurel Champion in a statement this morning. The paper will scale back to twice-weekly print frequency and move the bulk of its newsgathering operations online.

The news was apparently a surprise to the staffers who gathered in a first-floor conference room this morning. The staff “appeared dazed as they huddled in groups to discuss the news,” said a report on the newspaper’s website. “Ed Petykiewicz, editor of The News, looked visibly shaken as he paced the newsroom. Several times he could be seen removing his glasses to rub his eyes.” Petykiewicz had announced his retirement after 20 years with the paper last Friday.

Employees will be given the opportunity to apply for jobs at the online operation, but there will be an unspecified number of layoffs. Matt Kraner, formerly chief marketing officer of the Cleveland Plain Dealer, will be president and CEO of AnnArbor.com. Tony Dearing, former editor of the Flint Journal, will be chief content leader.

The Ann Arbor News claims a daily circulation of 46,657 and Sunday circulation of 58,413, according to the company’s media kit. The paper is owned by Advance Publications, Inc., which also own Condé Nast Publications, Parade Publications, Fairchild Publications, American City Business Journals, the Golf Digest Companies, and newspapers in more than 20 US cities.

You can read the publisher’s letter here.

Analysts are digging into the new owners of the San Diego Union-Tribune and trying to discern the investment firm’s intentions.

Tom Gores (San Diego U-T photo)

Sign-on San Diego fills in some of the information void surrounding Platinum Equity, the purchase of the site’s parent. Despite its low public profile, the company is actually the 19^th largest private employer in the US, according to a Forbes estimate. Its founder, Tom Gores (right), has been listed by Forbes as the 163rd-richest American, with a net worth of $2.5 billion. It raised $2.75 billion last year – which was quite a feat in this economy – for its investment activities. The U-T is the first newspaper the company has owned but it may not be the last. There have been media reports that the principals are also looking at the Austin American-Statesman. Most importantly for U-T employees, the story quotes Platinum principal Mark Barnhill saying Platinum isn’t in the game for a quick flip. “We don’t worry about exits,” Barnhill says. “We worry about getting in on the entry side and running businesses effectively.”

Ken Doctor isn’t so sure. In his view, the deal may be all about the real estate. Citing sources who say Platinum paid no more than $50 million for the U-T, whose value once exceeded a half billion dollars, Doctor says the value of the land alone could be north of $100 million. “We may have entered a new rocky period for newspaper companies,” he writes. “The real estate on which they sit determines their market value.” Doctor notes that the biggest buyout in the history of the industry – the acquisition of Tribune Co. in 2007 – was carried out by a real estate tycoon. And property is part of the value that investors are scrutinizing carefully in Miami and Maine.

Writing on Paid Content, Doctor observes that Platinum Equity specializes in high-tech companies, so what’s it doing with a newspaper? The strategic adviser the partners are bringing in – David Black – has done nothing of note with the Akron Beacon-Journal that he took over in 2006. “The Black ownership has been unremarkable,” Doctor writes. So what did Platinum buy? Property “That real estate under its building…may be a real motivator for the purchase,” he concludes.

Incidentally, Ken Doctor has an interview with Michelle Nicolosi, who’s the editor in charge of turning SeattlePI.com into a true Web publisher. She’s trying to boost the idea of aggregation and local focus, but Doctor points out that links to direct competitors are pretty thin in the first week. The collection of 150 reader blogs is impressive, though.

Power in the Mid-Market

The Deal Journal blog at WSJ.com has an intriguing interview with Jonathan Knee, an investment banker who specializes in the media industry and who advised on the U-T buy. He has some intriguing insights that go well beyond the “industry is dying” conventional wisdom. Working from the premise that “within the pantheon of media sectors, the newspaper business is actually still one of the better ones,” Knee argues that the bloated cost structures that newspapers developed during times of plenty actually make them good candidates to endure the cost cuts they’re having to make right now, simply because there’s so much excess to cut. Furthermore, he argues, mid-market dailies are actually in a great position to harvest their monopoly positions and remain profitable for some time to come.

The secret: outsource whatever isn’t necessary to serve your local community. Then serve that local community very well. Don’t try to be bigger than what you are. Those boring local markets will “continue to generate…better profits than the supersexy businesses in the media industry asking for government or nonprofit help like movies and music.” Considering that small-market dailies have been considered the most at-risk properties in the business, Knee’s counter-intuitive views are worth reading.

Happy Birthday to Us

Today is Newspaper Death Watch’s second birthday (you can read our modest first entry here) and it’s been quite a ride. We started out by documenting the downsizing that was just beginning to occur in the business two years ago but quickly found ourselves engaged in more interesting issues like the future of news. Since 3/23/07 we’ve logged 382 entries and 528 comments, many from journalists who are being caught up in the cost-cutting. Last week we averaged over 2,000 daily page views and Technorati has us in the top 12,000 blogs worldwide. We’ve been profiled in Spain’s largest newspaper, interviewed on NPR,  traded views with Guardian Angels founder Curtis Sliwa on talk radio, and sourced on local TV in Sacramento.  We were also just interviewed by CNN.com for an upcoming feature on the transformation in the newspaper industry.

Two years ago, we published a book called The New Influencers that argued that the ability of individuals to publish to a global audience would disrupt the economics of media and transform our institutions. Since then, we’ve been living that idea.

Layoff Log

• Collateral damage: the Denver Newspaper Agency, which handled business operations for both the Post and the Rocky Mountain News, will idle 200 people as a result of the Rocky‘s closure. The news account says that’s 17% of the agency’s 850-person staff, but our calculator says it’s really 23%. The jobs aren’t needed any more without a paper to support.
• I turns out he Buffalo News won’t be laying off “dozens of employees” as ws feared a week ago. A deal with the Newspaper Guild succeeds in achieving targeted cuts of $2.9 million through a combination of wage reductions and givebacks. Still, nine people will lose their jobs.
• The Orange County Register had six rounds of layoffs last year and is promising more soon. No details on how many jobs will be lost.
• The Dayton Daily News cut 10 sales staff.
• The Skagit (Wash.) Valley Herald has laid off four people, including the editor-in-chief.
• The News-Gazette of central Illinois has been publishing both morning and afternoon editions on weekdays, but beginning June 1, it will publish ditch the afternoon edition. Elimination of an entire issue will save 1% in operating costs. Huh?

And Finally…

What would you do if your newspaper closed? Consider a career in local government. The New York Times profiles Michael Hanke, a veteran newspaperman from Canton, Ohio, who lovingly covered his hometown for more than 35 years before being laid off in a cost-cutting move two years ago. It could have been a sad story, but there’s a happy twist: Hanke is now a county administrator, where he works side-by-side with some of the people he used to criticize in his newspaper columns. And they’re tickled pink to work with him. It turns out that reporters are naturally inquisitive, resourceful and knowledgeable. “We got a real bargain when we hired Mike Hanke,” says Jane Vignos, the board president who selected him from among 70 candidates.

The week started depressingly with the demise of the Seattle Post-Intelligencer and then brightened with the emergence of a rescue plan for the San Diego Union-Tribune. We’d like to close it out with an inspiring view of the future by Steven Berlin Johnson, founder of the hyperlocal community site, outside.in.

Speaking at the South by Southwest conference last week, Johnson delivered one of the most cogent and optimistic perspectives on the future of journalism that we’ve ever read. His essay builds upon Clay Shirky’s excellent discussion last week of why revolutions are messy but necessary. Johnson does it by pointing to two of the most mature information ecosystems of the online world – technology and politics – and contrasting the state of media today to that of 20 years ago.

There is no comparison. As an Apple Mac fan from the early days, Johnson used to wait at the local newsstand for each issue of Macworld magazine to arrive. In the late 1980s, “It might have taken months for details from a John Sculley keynote to make to the College Hill Bookstore; now the lag is seconds, with dozens of people liveblogging every passing phrase from a Jobs speech. There are 8,000-word dissections of each new release of OS X at Ars Technica, written with attention to detail and technical sophistication that far exceeds anything a traditional newspaper would ever attempt.” Even Macworld, which used to dispense news only once a month, “published twenty-six different articles on Apple-related topics yesterday.”

24X7 Politics

The political sphere is also booming with information. Barack Obama’s controversial race speech in Philadelphia was seen in its entirety by 8 million people online. In 1992, “It would have been reduced to a minute-long soundbite on the evening news. CNN probably would have aired it live, which might have meant that 500,000 people caught it.” Not only was the entire presidential campaign live-blogged, but it was covered by a swarm of interested Web publishers who dissected every event and issue. And by the way, Web users all had access to a bounty of information directly from both candidates. Two decades ago, such details were hard to get and they were mostly summarized and passed through the filter of the local newspaper.

Johnson asserts that the transformation that has already taken place in technology and political news will spread into other domains as well. While praising The New York Times, he notes that a big paper can’t be all things to all people. “Every week in my [Brooklyn] neighborhood there are easily twenty stories that I would be interested in reading: a mugging three blocks from my house; a new deli opening; a house sale; the baseball team at my kid’s school winning a big game. The New York Times can’t cover those things in a print paper not because of some journalistic failing on their part, but rather because the economics are all wrong.”

Johnson says he gets that local news from blogs like Brownstoner, which is one of nearly 2,000 blogs focused on Brooklyn.

Future in Aggregation

Is there a future for professional news organizations in all this? Absolutely, Johnson asserts. “If they embrace this role as an authoritative guide to the entire ecosystem of news, if they stop paying for content that the web is already generating on its own, I suspect in the long run they will be as sustainable and as vital as they have ever been. The implied motto of every paper in the country should be: all the news that’s fit to link.” And this will open the door for new organizations to step in with the international coverage that is unquestionably threatened as traditional newspapers decline.

Johnson’s use of the mature new-media markets of technology and politics is an innovative approach to envisioning a future for professional news gathering, one in which aggregation and interpretation trump original reporting. With millions of enthusiasts now providing front-lines coverage, the new role of professional journalists will be to organize and make sense of it all. This doesn’t make them any less important than they are today. They’ll just deliver a different kind of value.

Layoff Log

In the meantime, though, the transformation takes its toll:

• The Minneapolis Star Tribune, already languishing in bankruptcy, is laboriously negotiation cost cuts with its unions in an effort to save $20 million in annual expenses. Its 116-employee pressmen’s union just approved contract revisions that will result in wage reductions, 24 layoffs and reduced staffing on the presses. Next up are negotiations with delivery and newsroom unions.
• The Memphis Commercial Appeal is cutting 19 newsroom jobs. No word on whether additional reductions are hitting other departments.
• McClatchy papers continue to cut jobs, working toward a corporate goal of 1,600 reductions, but McClatchy Watch says it isn’t going to happen. “Unless it plans to shut down a couple of its papers, McClatchy will not come anywhere near laying off 1,600 employees,” the site says, and it has title-by-title numbers to prove it. However, commenters don’t entirely agree. A lively debate over the blog’s estimates ensues, along with a side argument over stylistic issues, which seems to crop up frequently when journalists disagree. Meanwhile, the site reports on recent layoffs: 47 in Anchorage, 20 in Columbus, 14 in Lexington and 10 in Modesto. The Idaho Statesman is also laying off 25 people and imposing salary cuts.
• Three staffers are gone at the Las Cruces Sun-News. One of them is “the typist who transcribes calls to Sound Off!” We hope that’s not a full-time job.
• Morris Communications has managed to avoid layoffs so far, but it’s is cutting staff salaries 5% to 10% at all its properties, including the Amarillo Globe-News.

And Finally…

In times of trouble, people now have a new way to commiserate and cooperate: Facebook. A new group called Newspaper Escape Plan has been hatched to enable laid-off journalists to pull together and share job-hunting tips and gossip about the business. You can go there to learn about services like Publish2, which is a social bookmarking service for journalists.  Follow it on Twitter.

The AP posted this sobering photo of discarded newspaper racks languishing in a San Francisco junkyard.

Industry watchers are applying some mathematical discipline to various proposals to bail out the newspaper industry.

Mark Potts buries a hatchet in the idea that paid subscriptions are the salvation of the newspaper industry. Hauling out the spreadsheet, he suggests that the $10 million a good-sized daily could realize from selling 500,000 subscriptions at $20 each would be substantially offset by advertising revenue declines triggered by reductions in website traffic. Some people estimate that pay walls could cut page views by up to 90%, effectively obliterating that revenue stream. And charging a higher price will only drive traffic lower. Potts says newspaper owners aren’t doing nearly enough to optimize their online ad revenue streams. They should focus on selling ads to local businesses and shift from a reliance on traditional big display ad campaigns.

Taking a more expansive view, Ken Doctor handicaps the odds of various rescue strategies, ranging from pay walls to cable bundling to government handouts. The best bets are Cablevision’s idea of bundling Newsday into cable subscription fees and Hearst’s plan to distribute free wireless e-readers, both of which he rates at 2-1 odds. But even those have major downsides. The longshot: charging for premium content. Newspapers just don’t have the goods, Doctor says. Odds: 4-1.

Down and Out in Denver and San Francisco

If you want detailed background on what exactly happened in Denver prior to the Rocky Mountain News‘s closure last week, read this interview with David Milstead, the Rocky columnist and business reporter who broke scoop after scoop about the behind-the-scenes machinations. At nearly 5,200 words, the transcript is of epic proportions, but interested readers can learn about why Scripps chose to be the bad boy to abandon Denver, Media News CEO Dean Singleton’s’ decision not to buy the paper, the emergence of a possible buyer late in the process, the mood in the Rocky newsroom after the closure was announced and the possibility that Milstead’s critical reporting denied him a job at the rival Denver Post.

Singleton is also at the center of a San Francisco Bay Guardian analysis of what could be done to save the Chronicle. The report documents the extreme cost-cutting campaign at Hearst Corp. which is seeking to derive half its revenue from circulation by 2011. Among the news that was buried in the announcement of the Chronicle’s for-sale offering was layoffs of more than 55% of the newsroom at the San Antonio Express-News.

The only conceivable buyer for the Chron is Singleton’s MediaNews, which has gradually bought up nearly every other newspaper in the Bay Area. However, MediaNews is unlikely to want to take on a money-losing property when it is already so highly leveraged. The story also says the Society of Professional Journalists is calling for a public discussion of the Chron‘s predicament, saying the potential loss of such a large news source is an “urgent civic challenge.”

Layoff Log

• The Fort Worth Star-Telegram will cut its workforce by 12% and enact wage reductions ranging from 2.5% to 10% on employees making more than $25,000 annually. The paper cut 18% of its workforce last year and initiated other cost-reduction efforts, including a joint distribution agreement with rival Dallas Morning News and real estate sales. In addition to the layoffs, the paper is offering buyout agreements to many of its workers.
• Canada’s largest newspaper will lay off 60 unionized workers. The cuts mainly hit the advertising department, where 38 employees, or about one quarter of the unionized staff,  got their walking papers. The leader of the Southern Ontario Newspaper Guild calls the cuts outrageous in light of the $8 to $11 million package CEO Rob Prichard is getting to step down in May.
• Having announced 60 layoffs last week, the Arkansas Democrat-Gazette is now requiring newsroom employees to take off one work day out of every 20. The plan applies to salaried and hourly employees who work the equivalent of a full-time schedule.
• The Myrtle Beach Sun News will cut 20 positions and reduce pay and hours for all staff.

Miscellany

The Connecticut attorney general thinks it’s pretty audacious of Journal Register Co. to pay up to $1.7 million in bonuses to 31 people when the company owes the state $21.5 million in back taxes. However, we should point out that the bonuses are tied to the achievement of cost reduction objectives.

Add The Wall Street Journal to the ranks of outlets now tracking US layoffs. Its interactive layoff tracker sorts job reductions by industry, company, date, size of layoff, percent of workforce and stock decline. The Citigroup numbers are especially ugly.

And Finally…