By paulgillin | May 8, 2009 - 9:33 am - Posted in Fake News, Google, Hyper-local

Gawker’s Ryan Tate takes issue with the conventional wisdom that bloggers can’t be depended upon to cover local government.  Keying off of David Simon’s testimony before Congress this week, Tate tells of his experience as a reporter in Oakland, Calif. pounding a local beat. “I often found that bloggers were the only other writers in the room at certain city council committee meetings and at certain community events. They tended to be the sort of persistently-involved residents newspapermen often refer to as ‘gadflies’ – deeply, obsessively concerned about issues large and infinitesimal in the communities where they lived,” he writes.

Tate makes an important point that’s been largely missing from the debate over the value of bloggers.  The conventional wisdom is that these newfangled Internet publishers like to lounge in their pajamas all day and spout off about the news reported by the hard-working journalists who get paid to sit in boring local government meetings and pore over boring documents.  No one in their right mind would do this kind of work without pay, the wisdom goes, so the decline of newspapers is the loss of an essential public service.

The flaw in this argument is that it assumes that no one cares about local government or will bother to waste time learning how it works.  But our experience is somewhat different.

Engaged Citizens

Drop by any meeting of your local town government and you’ll find concerned citizens sitting in the cheap seats, watching intently what’s going on.  What motivates these people?  Usually, it’s passion for the topics  being discussed.  Whether it’s an increase in property taxes, a school bond, a new sewer project or a prohibition against walking dogs on the town common, citizens do come out to learn about issues that matter to them.

All of these people are, broadly defined, potential bloggers.  Maybe their tools of choice don’t look like this one, but their desire to communicate is no less powerful than anybody else’s.  Some may choose to use a listserv or e-mail list.  They may tweet their opinions or share them on talk radio.  But they have opinions to share and facts to convey.

Check out a list of bloggers in the borough of Brooklyn as noted in the blog rolls on Brooklyn Heights Blog and A Brooklyn Life.  These people write about all sorts of things: local arts, events, politics, schools and community organizations. They’re not journalists, but they have a lot to contribute to a public discussion and they observe things at a level of granularity that few newspapers could ever match.

The twist is that every one of them has an opinion.  Their “coverage” is filtered through the lens of their biases, which is uncomfortable for people who are accustomed to just-the-facts reporting.  The flipside is that these people collectively gather far more information than news organizations ever could.  With dozens of bloggers covering the borough of Brooklyn, can you really make the argument that citizens have less news available about the their community today than they did five years ago?

The challenge for news organizations is to develop new ways to synthesize and make sense of this deluge of information.  Instead of assigning a reporter to cover city council meetings, it might be easier to set up a webcam and let citizens watch the proceedings themselves.  Local bloggers can be co-opted to contribute to a news aggregation site in exchange for traffic.  Journalists can be retrained to filter and interpret information and validate it against the video captured by the webcam. Coverage of events can be surrounded by opinion about what actually happened.

News organizations were created to serve a public that was starved for information.  Today, the equation has flipped.  We are drowning in information.  The new role of journalists will be to simplify and contextualize.  They’ll be serving a different need, but a need that’s no less pronounced than the one they served previously.

Kindle to the Rescue

nyt_kindleThe newest port in a storm for the embattled newspaper industry is Amazon’s Kindle, a $500 handheld device that can store thousands of books and periodicals while retaining some of the look and feel of traditional print.

The reason publishers are swarming the Kindle is because of evidence that consumers will do something with it that they don’t do with their desktop computers: pay subscription fees.  It’s not surprising that leading publishers like The New York Times and the Washington Post are syndicating their content through Amazon at fees of up to $14 per month. Both papers have announced programs to offer discounted Kindles to paying subscribers. The Detroit Free Press and the Detroit News are investigating ways to deliver devices from Plastic Logic of Mountain View, Calif. that offer a similar experience.

Is the Kindle the salvation for the industry?  Not at $500, it isn’t. As long as Amazon premium-prices the device, the market will be limited to no more than about 5 million US users, according to Forrester Research. Most people aren’t ready to pony up that kind of money for a device that can easily be left in the back pocket of an airline seat, as happened to Sara Nelson, editor-in-chief of Publishers Weekly last year.

But don’t expect these prices to hold.  At this point, Kindle has the market mostly to itself, but a slew of competitors are on the horizon. As Moore’s Law kicks in, expect prices to drop to the sub-$100 range within two to three years.  Big publishers are doing the right thing to prepare themselves for mass-market digital reading devices, which could replace laptop computers over time.  By not making the mistake of giving away their content for free on the Kindle, they can avoid the mess that has devalued their current online content.


If anyone thought the purchase of the San Diego Union-Tribune by an equity investment firm would save the company from major layoffs, their hopes have been dashed by news that Platinum Equity plans to lay off 192 employees — or about 19% of the U-T‘s workforce — over the next couple of months. The announcement came just three days after Platinum Equity completed its purchase of the paper from the Copley Press.  Once the new owners, who are self-described turnaround specialists, dig into the property they just acquired, more layoffs will probably follow.

Rupert Murdoch wants to start charging for access to the newspapers owned News Corp., apparently in the belief that subscribers to the New York Post are just like subscribers to The Wall Street Journal. Good luck with all that.  The Boston Globe is also looking into micropayments as a way to extract revenue from readers of its popular website, reveals Globe publisher P. Steven Ainsley in an interview that is otherwise unremarkable.

Murdoch, who has been pessimistic about the economy for months, now says things are getting better. This week he declared that “it is increasingly clear that the worst is over,” and that “revenues are beginning to look healthier.” You wouldn’t know that from quarterly earnings just reported by Gannett, McClatchy and Lee Enterprises, but in all fairness, those are backward-looking indicators.



This entry was posted on Friday, May 8th, 2009 at 9:33 am and is filed under Fake News, Google, Hyper-local. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.


  1. May 8, 2009 @ 10:57 am

    Thanks for the mention. As our site develops, we are mixing posts from professional journalists and our contributors. Therefore, some posts are opinionated while others are unbiased, traditional just-the-facts pieces.

    We’ll be launching a new site, The Brooklyn Bugle, in the coming weeks. We invite any Brooklyn Blogger interested in collaboration to reach out to us. Thanks!

    Posted by Homer Fink
  2. May 8, 2009 @ 11:05 am

    Sorry, Mr. Tate. I was a reporter once. Many of those “persistently-involved residents” were, and I daresay are, absolute cranks. I’m glad they are participating in our democracy, but as a source of accurate, unbiased news — no thanks.

    Posted by Gee Whiz
  3. May 8, 2009 @ 11:21 am

    Look for the Apple media tablet to do what Kindle promised and failed to deliver.

    It will be underwritten by Verizon and potentially AT&T, drastically cutting the price for the consumer. It will also have the tried and true usability from Apple. They also have the infrastructure in place to support ala carte ordering — something Kindle does not.

    I also have to LOL at any old world suit in the newspaper industry who believes they can charge for access to their precious content. It was the papers that put everything online for free as fast as they could. The paradigm has changed, and if newspapers resist this, they’ll look like the music industry — a dinosaur approaching extinction because of a reluctance to embrace technology and change.

    Posted by Tony
  4. May 8, 2009 @ 3:09 pm

    I wouldn’t rule out these people quite yet as many of them are heading to J-school.

    “They’re not journalists, but they have a lot to contribute to a public discussion and they observe things at a level of granularity that few newspapers could ever match”

    Now these people are educating themselves because they know that the revenue melt-down in the newspaper industry means that they have to step up to the plate and hit the ball right out of the park all by themselves.

    I suspect that many more people are becoming educated in reportage to a higher degree because then know that they no longer have the luxury of hoping a real newspaper reported will step up and report on things when its important.

    They’ll have to do it themselves.

    Posted by msbpodcast
  5. May 8, 2009 @ 4:41 pm

    Not every local blogger is a crank with an axe to grind:

    (Winner of the 2008 Knight-Batten Citizen Media Award)

    Posted by In DC
  6. May 8, 2009 @ 9:10 pm

    “Many of those “persistently-involved residents” were, and I daresay are, absolute cranks.”

    Then you were well matched, although I daresay they were likely less condescending cranks.

    Posted by RE:Ge Whiz
  7. November 30, 2009 @ 9:50 am

    […] by passionately involved citizens who hope to hold governments to a higher standard. And over on Newspaper Death Watch, Paul Gillin writes that the passionate and concerned citizens who turn out for City Hall meetings […]