By paulgillin | January 5, 2008 - 8:06 am - Posted in Fake News

There are signs that the industry is trying to reinvent itself, or at least complain more vociferously about the forces that are marginalizing it.

What’s Black & White And Spread All Over? – MediaPost, Dec. 10, 2007
[A study commissioned by the newspaper industry finds that newspaper readers are more likely to be influencers than non-readers. The results really aren’t surprising. In percentage terms, twice as many people over the age of 60 read daily newspapers as under the age of 30. Given that newspaper readership increases with age, it’s not too much of a stretch to believe that older people would be more influential in purchasing decisions than kids. You can also assume that people who can afford a subscription to a newspaper are somewhat more affluent than those who rely solely on the Web. It’s hard to tell; the rather skimpy 10-slide presentation on the NNN’s site gives no demographic breakdown. – Ed.]

Unfettered ‘citizen journalism’ too risky,, Dec. 13, 2007
[The author calls for “citizen journalism” to be regulated and/or certified. The scenarios he outlines to support his case are valid. Unfortunately, professional journalists aren’t licensed or certified, so the idea that ordinary citizens should be subjected to some kind of review process rings pretty hollow. -Ed.]

Local Papers’ Web Scramble –, Dec. 18, 2007
[Newspapers are rapidly losing market share in the one market in which they should have a significant edge: local advertising. In 2007, for the first time, pure-play Web companies had a larger share of local advertising than newspapers. In just three years, newspapers’ overall share of that market is down from 44% to 33.4%. This is largely newspapers’ own fault. Instead of investing in local sales staff over the last decade, they have mainly focused on trying to sell more high-margin national display advertising. Meanwhile, pure-play Web companies swooped in and took their market share. -Ed.]



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