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The Death Watch covers good news, too (remember, we like newspapers and will miss them when they go away). So it’s nice to read that The Wall Street Journal Claims Record Online Traffic Month for August. Although bad news about the economy was at least part of the reason for the surge in activity, the Journal nevertheless registered remarkable growth across its Web properties. Unique visitors to wsj.com were up 29%, page views up 22% and traffic to Barron’s Online up an incredible 181%. You don’t see growth like this in mature online operations very often. It’s good news for the Journal.
The question that wasn’t answered in the E&P article is how this relates to paid subscriptions. The Journal remains a stubborn holdout against the broad move to free access to newspaper sites. If these strong numbers correlate with growth in paid subscriptions, it’s an endorsement for the model that the NY Times recently ditched.
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