Gallup has issued its bi-annual report on news consumption trends, and all mainstream media are down with the exception of cable news and the Internet. The most striking finding is the percentage of people who say they consult the Internet for news every day: up 9% in two years to 31% today. The percentage has more than doubled in the last five years. Meanwhile, the percentage of people who consult a local newspaper every day has dropped from 54% in 1999 to 40% today.

For newspapers, the demographics are a horror show:

% of respondents who get their news every day from each source, by age group:

The statistics point to a continuing trend that has been hammering the newspaper industry: Young people don’t read newspapers.  Meanwhile, Internet consumption is up across the board as people increasingly demand that news be delivered whenever they want it and wherever they happen to be.

Glimmer of Hope at the Rocky

E.W. Scripps says “a handful” of people have asked to look at the books of the Rocky Mountain News, a Denver institution that the company recently put up for sale. A spokesman said no one has yet offered to buy the troubled newspaper and that there’s no guarantee that the people who have asked to see the financials will be granted that access. However, the tire-kicking does indicate that not all hope is lost.  Employees at the Rocky are trying to rally readers to their cause.  A few of them have launched a site called I Want My Rocky to highlight the paper’s importance to the community and statements of support that have come in from readers. Thank God for WordPress.

Meanwhile, MediaNews CEO and Denver Post publisher Dean Singleton is wasting no time in taking advantage of his possible monopoly position. He’s told unions to reopen negotiations with an eye toward cutting $20 million in costs. The request came a day after Moody’s downgraded almost $1 billion of MediaNews debt out of fear of default. The Newspaper Guild represents 730 employees at The Post and the agency that administers the Post’s joint operating agreement with the Rocky.

Miscellany

The Atlanta Journal-Constitution is making its third round of job cuts in two years, eliminating 56 full-time and 100 part-time jobs in the circulation unit. The paper’s circulation has dropped 13.6 percent in the last year, according to the Audit Bureau of Control.

McClatchy’s November ad revenues were down 22% on an eye-popping 41% decline in classified advertising. E&P has the ugly breakdown: automotive advertising down 42.9%; real estate down 45.8%; and employment down 58.6%. We can’t remember any publisher reporting this kind of catastrophe over the last two years.  Other trauma: retail ad revenue off 17.6%, national advertising down 33.2% and direct marketing off 16.8%. CEO Pat Talamantes said the declines were “in line with recent ad trends,” which has us wondering what other publishers are going to report.

The Tampa Tribune is blaming a rival newspaper for spreading rumors that it plans to exit the print business.  In a co-bylined Sunday editorial, executive editor Janet Coats and publisher Denise Palmer said the rumors originated in the subscription sales department of competitor St. Petersburg Times. Coats and Palmer said the Times was taking advantage of its status as a privately owned company to position recent layoff reports at the Tribune as evidence that the paper would soon cease print operations.  The rumor was also reported in the Tallahassee Democrat. Going on the offensive, Coats and Palmer claimed that the Tribune actually published more editorial pages than its rival in the first 10 days of December and that its willingness to report news of its own layoffs was in the best journalistic tradition that its rival has so far skirted.  The publisher of the St. Petersburg Times countered, “Our circulation is growing nicely, and we’re very happy to have many readers in the Tampa Bay region.”

The New York Times‘s David Carr says newspapers have found an unlikely ally in besieged Illinois Governor Rod Blagojevich. According to a criminal complaint filed by the United States attorney, Blagojevich was obsessed with negative coverage by the Chicago Tribune, which has been campaigning for his impeachment.  The governor allegedly threatened to withhold financial support for the Tribune unless the newspaper fired certain editorial writers. There is no evidence that the newspaper complied.  Carr says the revelations about the Blagojevich’s criminal activities come at an odd time, given that the Tribune Company declared bankruptcy just one day before the scandal broke. “In a city and state where corruption is knit into the political fabric, a solvent daily paper would seem to be a civic necessity,” Carr writes. “But if another governor goes bad, what if the local paper were too diminished to do the job?”

The Financial Times profiles, New York Times Co. Chairman Arthur Sulzberger Jr., questioning whether he has the will and stamina to persevere through the industry downturn. “If the future of America’s newspaper business rests on one individual, it is on the 57-year-old former reporter,” the FT says. “Yet the fourth-generation family proprietor, who became publisher in 1992, is looking increasingly besieged.” You can say that again.  The Times Company has over $1 billion in debt. It has been forced to consider asset sales and taking on even more debt to meet its obligations. The company was forced to cut its dividend by 74% last month, which the FT notes is “equivalent to [Sulzberger] asking his relatives to take an $18 million-a-year pay cut.” Meanwhile, Rupert Murdoch has made no bones about his intentions to take on the Times directly. All this is a heavy burden to bear, the story says, noting that Sulzberger’s legendary father, Arthur Ochs “Punch” Sulzberger, displayed  backbone that has so far not been evident in his offspring.

More bad news for the Associated Press.  The UK’s Guardian newspaper is reporting that Reuters and the Capitol Hill journalism boutique The Politico are teaming up. “The initiative will mean that more than 120 Washington-based journalists will be reporting full-time for Reuters and Politico by the time president-elect Barack Obama takes office in January,” says the Guardian, which has telegraphed its own intentions to enter in the US market. The Politico has been one of the few bright spots in American journalism this year, having signed up more than 100 newspapers for its Washington news service.  Meanwhile, the AP has been under siege for its controversial fee structure and has recently lost some prominent subscribers.

Esquire‘s 75th anniversary issue in October was a media sensation for its battery-powered cover and fat ad folio. But that’s about all the men’s magazine has to crow about this year. It’s lost 14.56 percent of its ad pages this year, according to Media Industry Newsletter, and that’s on par with performance at other monthlies. Quoting:

The Atlantic is down nearly 17 percent, and Vanity Fair is down almost 15 percent…In October, Condé Nast scaled back Men’s Vogue to two issues a year, leaving the three biggest men’s fashion magazines as GQ, Details (which lost 11.49 and 6.48 percent in ad pages, respectively) and Esquire.

Times are tough for broad consumer magazines. Newsweek may slash its circulation by as much as 60% in response to the high cost of production and postage, Folio magazine reports. The cuts may be as high as 1.6 million subscribers out of Newswek’s 2.6 million circulation base. Editors reportedly have Economist-envy and want to turn Newsweek into a magazine of thought leadership rather than a big old mass-market play. The Economist has a North American circulation of 714,000

Another factor in the cutbacks is that news magazines have been acquiring a much greater percentage of ‘non-renewable circ’ than they did before in order to satisfy advertiser demand. Non-renewable circ is mainly give-aways and promotions, making it expensive and less valuable that list-based paid subscriptions. Quoting:

“Such a drop in guaranteed circulation is not uncommon, particularly in the newsweekly category. Time cut its rate base by 750,000 copies in January 2007. Newsweek followed suit, dropping 500,000 copies from its circulation in November of that year.”

Fortunately, there’s Google. MediaPost says Google will create digital archives of the print editions of dozens of consumer magazines going back decades. The news comes not long after Google said it was making the entire photo archive of Life–about 10 million images–available online, including many that have never appeared in print. Google has been on a tear lately and its mission to digitize all the world’s printed content. In September, Google unveiled plans create historical archives of newspapers back to the very first print editions. Publishers are expected to make money by monetizing assets that had been all but out of reach to the public for many years.

2009 Seen Bringing New Wave of Consolidation, But Not the Happy Kind

BusinessWeek’s Jon Fine quotes newspaper executives saying that 2009 will see a fresh round of consolidation, but this one won’t be driven by visions of growth. Instead, mergers and acquisitions will be overseen by “big bankers seeking to ensure that the money they’ve lent, or at least a decent portion of it, is repaid.”

The bad news is spreading to other areas of traditional media. “Robert Coen, a senior vice-president at ad firm Magna who’s known for his ad forecasts, just predicted that local TV ad revenues will be down 9% this year and an additional 7% next year,” Fine writes. “In case you were wondering, Coen expects newspaper ad revenue to post another double-digit decline in ’09.” Ugh.

Cutbacks in Cincinnati

City Beat Cincinnati devotes an unbelievably long story to news that the Cincinnati EInquirer, the area’s only remaining daily newspaper, laid off several employees Dec. 2 and 3. At least 30 jobs were cut. That’s in addition to the voluntary severance packages that 60 staffers took in September.

In addition, the EInquirer‘s newshole will be reduced by six pages on Sundays and a total of 30 pages across the other weekdays beginning in three weeks. Editor Tom Callinan says the layoffs were concentrated among middle managers, not worker bees. “It was a personal statement that it was painful to lay off middle managers I know very well. But we did not touch one hour of reporting, even good reporters that we just hired. Good stories are our last best hope.”

Here Comes The Guardian!

Perhaps heartened by the success of the Financial Times in its cross-pond expansion, The Guardian plans to make its presence known on American shores this year. Quoting:

Tim Brooks, the managing director of Guardian News & Media said underscored the company’s commitment to continued growth in North America. “This year has seen the beginnings of serious investment in our North American presence, through the expansion of our editorial resource in Washington and the acquisition of ContentNext Media in New York and LA.”

Pulitzer Warily Embraces Online-Only Media

“Pulitzer Prizes Broadened to Include Online-Only Publications Primarily Devoted to Original News Reporting.” It’s the last part of that headline from Pulitzer press release that illustrates the conundrum the organization faces. The Pulitzer organization has been under increasing pressure to recognize the work of online-only media outlets, but doesn’t want to be swamped with entries from casual bloggers. So the organization this week, finally modified its criteria to include news organizations that don’t produce in print. The Board also decided to allow entries made up entirely of online content to be submitted in all 14 Pulitzer journalism categories.

Writing about the policy change, marketing guru Seth Godin comments:

“Tom Friedman can win a well-deserved prize for writing what is essentially a blog for the NY Times, but if he goes off on his own, he’s out. What a shame. As newspapers melt all around us, faster and faster, the people in the newspaper business persist in believing that the important element of a news-paper is the paper part.

“The opportunity…is to organize and network and identify and reward [responsible journalism] activity when it happens online. Not because the site is owned by a paper or because the founder has connections to the old media. No, because they’re doing work that matters. If I ran the Pulitzers, I’d hand out a dozen more every year to people working exclusively online.”

Miscellany

The Toledo Blade is laying off 23 people, most of them in the newsroom. The cuts are due to declining ad revenue and the newspaper’s ties to the auto industry. Assistant Managing Editor LuAnn Sharp said Wednesday that most of the layoffs will be in the newsroom. Five of the employees work part time. After the layoffs, The Blade will employ 425 companywide.

New York Times Co. CEO Janet Robinson says the company is ‘well-positioned to weather the challenges next year is expected to bring” and is not for sale. In preparing for a tough year, the Times Co. is mortgaging its headquarters and slashing its dividend. However, it appears that the company will at least remain viable, which can’t be said about some of its competitors.

Gannett’s chief financial officer said Wednesday that full-year 2008 revenue declined 8% and he expects headcount to continue to fall, ranging from mid- single-digit percent declines at USA Today to a mid-teen drop at Gannett’s U.K. operations. Fortunately, he also expects newsprint to decline by double-digit rates next year.

And Finally…

Sheldon Cohen sold the landmark Out of Town News kiosk in Harvard Square in 1994 after 39 years, but now he wants it back. He told Cambridge, Mass. city councilors Monday night that he has been overwhelmed by reaction to the news that the current owners decided not to renew their lease. “I’m thinking of coming back,” he said. “This is an opportunity to bring some life back to the square.” to be fair, no one has proposed tearing down the kiosk. The most likely outcome is that it ends up as a Starbucks. Despite Cohen’s misgivings, he may quickly find that there is a reason the current owners want out.  (Photo credit: Cambridge Chronicle)

As the newspaper industry winds down its worst year in history, some observers are finding hope amid the rubble.

Jonathan Zittrain points out that Twitter and Mahalo were powerful tools for documenting the crisis in Mumbai nearly two weeks ago. For many Americans, foreign news services and the BBC were all that was available to track the terrorist attacks. Few US newspapers even have stringers in Mumbai any more. Into that vacuum sprang citizen journalists with their cell phones and self-built news sites. Zittrain says he’s seen the future of news in these services. Check out the Mumbai hash on Twitter, the Mumbai Terrorist Attacks page on Mahalo and the Wikipedia entry on the Mumbai attacks.  Can you read these accounts and not believe that a new kind of journalism is being created before our eyes?

European editor Frédéric Filloux and former Apple honcho Jean-Louis Gassée meander a bit before getting to the point, but finally zero in on what’s going right in the news world. They point to The New York Times’ introduction of Times Extra as an example of how the link economy is transforming the news business. Times Extra integrates news from outside sources – including competitors – into the Times’ home page. This is a bitter pill for hyper-competitive editors to swallow, but a necessary one in the new model of news.

They also point to two other recent announcements – the success of The Politico’s new wire service and Huffington Post’s $25 million capital infusion – as evidence that there’s plenty of life in the news business, just not in the old news business. “The Internet economy is moving in the right direction,” Filous writes. These stories, “provide evidence of…progress. Similar news organizations are bound to find sustainable business models.”

If you run a newspaper, you might consider hiring Gordon Borrell for your next team-building event. Check out these quotes and paraphrases attributed to the founder of research firm Borrell Associates in Investor’s Business Daily (lightly edited):

• “We’re confident it’s near a bottom, and there will be a rebound.”
• Newspaper companies have plenty of growth ahead for their Internet businesses — albeit with hard work… Newspapers are planning for exponential growth from the Web — in some
• Local advertising, which newspapers are best positioned to capture, will grow 47% this year to $12.9 billion.

These optimistics comments come on top of recent news that advertising on newspaper websites declined 3% in the third quarter of 2008, indicating that the one business that should be growing is actually shrinking. They are also rather oddly juxtaposed with the chart at right. We hope Borrell is correct, but his comments shouldn’t be cause for complacency.

Miscellany

Disgraced Illinois Governor Rod Blagojevich allegedly pressured the Chicago Tribune to fire Deputy Editorial Page Editor John McCormick and other unnamed editorial board members in exchange for getting state funding that would grease the wheels for Tribune Co. to sell the Chicago Cubs. We suspect this story might have something to do with it. We also marvel that the great state of Illinois could elect a marvel of leadership like our President elect and a scumbag like Rod Blagojevich to office at the same time.

The Richmond (Va.) Times-Dispatch is laying off 18 employees while the Philadelphia Inquirer and Philadelphia Daily News will collectively cut 35 jobs, reports Editor & Publisher. No word on what percentage of their respective workforces the cuts represent. The Philadelphia layoffs will concentrate in the newsroom, however.

Self-described troglodyte Ted Venetoulis is still interested in buying the Baltimore Sun. Or maybe the 72-year-old investor is just looking to get his name in the paper. See for yourself. The Baltimore Business Journal reports that Venetoulis and a group of anonymous investors are still looking at possible acquisition of the Sun from its troubled Tribune Co. parent, but a lot has to be worked out first, including assessing the future of the newspaper industry itself. Venetoulis admits that he hasn’t looked at the Sun’s financials, that he wouldn’t want to pay too much and that he’s going to watch Tribune Co.’s bankruptcy closely. It’s too early to tell. Which makes us wonder why the BBJ committed 500 words to this meaningless story.

The Christian Science Monitor sums up the troubles plaguing the industry. This story doesn’t break a lot of new ground, but we couldn’t resist mentioning it because we’re quoted there.

And Finally…

The Daily Show analyzes the decline of newspapers in its own inimitable style.

And from Rob Tornoe, cartoonist at The Politicker:

We’re anticipating that the R.I.P. column to the left could get quite a bit longer in 2009, and it’ll probably start with the Rocky Mountain News. The venerable Denver newspaper (at 149 years, it is said to be the longest-running business in Colorado) was put up for sale last week by E W Scripps. No one, however, thinks Scripps will find a buyer. If so, the Rocky will close around mid-January.

Buyers won’t surface because, as Wayne State University’s Ben Burns says in a colorful quote in the rival Denver Post, it would be like “buying an anchor that’s already been thrown overboard.”

Except it would be more like being chained to that anchor. The Rocky is on track to lose $11 million this year and no one is forecasting a revival of the advertising market until at least the third quarter of 2009. Any buyer would also assume a 50% share in the Denver Newspaper Agency, a joint venture set up in 2001 to operate both the Rocky and the Post in such a way that both papers can survive. The Agency is now losing money and its governance structure makes it difficult for any buyer to make changes without going through approvals and competitive disclosures.

The most likely buyer would be the Post, but quotes by Publisher Dean Singleton last week left little doubt about that possibility: “We wish Scripps well as it leaves the Denver newspaper market,” wrote Singleton in a letter to employees. Why would Singleton want to buy the Rocky, anyway? It’s cheaper and easier to let the paper fail and then pick up whatever assets and people the Post needs to fill in the gaps. There would also be less likelihood of an antitrust challenge under that scenario.

The Rocky employs 220 people in the newsroom, all of whom will lose their jobs if the paper fails. The paper has a rich journalistic tradition, including two Pulitzer Prizes as recently as 2006. People aren’t exactly dancing in the streets at the Post, however. As columnist William Porter notes, “I feel like I did upon hearing an old adversary was terminally ill: bad for him and bad for myself, because in butting heads we somehow made each other better.”

It seems oddy fitting, by the way, that one of the Rocky‘s recent Pulitzers was for a photo essay called “The Final Salute.” As of this morning, there are nearly 300 comments on the story on the Rocky website about the sale.

Politico Reports Strong Response to New Wire Service

Attempting to exploit newspapers’ frustration with the Associated Press, CNN has stepped into the breach with its own international news network. But the cable company may face some unexpected competition: The Politico. The Washington-based boutique news service, which specializes in Capitol Hill coverage, has signed up 67 newspapers for its news service over the last three months. They include the Arizona Republic, Des Moines Register, Atlanta Journal-Constitution and Philadelphia Inquirer, as well as all 27 dailies owned by Advance Publications. Several of its new clients are in dire financial circumstances and have cut back upon or eliminated their Washington bureaus. That makes Politico’s value proposition compelling. As we’re written before, The Politico continues to be an example of how specialized journalism can fill the gap left by broad-based media titans in an era of micro markets.

Miscellany

• Newsday will slash 100 jobs, or about 5% of its workforce, in its third headcount reduction of the year. According to a report on Newsday.com, “In the newsroom, the photo operation would be restructured with 20 photographers told to reapply for new positions. Also impacted would be three sports columnists and a reporter-researcher in the Albany bureau.” Most open positions will also be eliminated. Newsday has cut 250 jobs this year, or about 9% of its staff.
• MediaPost’s Media Daily News runs the summary numbers and they’re ugly (right). Gannett has cut headcount from 41,000 in 2000 to about 29,000 today. Tribune Co. is down 30% to 18,000 people. The New York Times Co.’s workforce is about 26% smaller than it was in 2000. McClatchy has reduced its workforce by more than the number of employees it picked up with the acquisition of Knight-Ridder in 2006. In all, the big newspaper publishers have cut more than 25% of their staff in the last eight years, and there are few spots on the horizon that indicate that employment might come back. By the way, Erica Smith’s Paper Cuts layoff tracker puts total 2008 US newspaper layoffs and buyouts at 15,153 and counting.
• A dozen Baltimore Sun employees have left the company and three were laid off in the first announced job reductions since the paper’s 100-employee blood bath in August.

Back in late October, Gannett Co. announced plans to cut 10% of its workforce.  This week, the hacking began in earnest. A sampling:

• The Louisville Courier-Journal cut 69 positions, or 6.5% of the staff.
• The Reno Gazette-Journal will cut 61 positions, close two weekly publications and idle a commercial printing facility. The weeklies are the Douglas Times and Fallon Star Press.
• A total of 206 jobs will be eliminated at Gannett’s New Jersey papers, including the Asbury Park Press, Cherry Hill Courier-Post, East Brunswick Home News Tribune, Bridgewater Courier News, Parsippany Daily Record and Vineland Daily Journal.
• The Arizona Republic was also caught up in the Gannett downsizing.  The Phoenix Business Journal reports that 68 employees were laid off on Wednesday, including 25 from the newsroom.  The nearby East Valley Tribune recently announced plans to reduce its number of publishing days.
• Also maimed in the Gannett buzz saw is the Nashville Tennessean, which will lose 90 jobs out of 1,140 total employees.  One-quarter of the cuts are in the newsroom.
• The Town Talk of Alexandria, Louisiana will cut 14 jobs.
• Ninety-two jobs were lost in Gannett’s Wisconsin properties.  Two weekly newspapers –  the Wrightstown Post Gazette and the Denmark Press – will also close.
• The Battle Creek Enquirer will lose nearly half its staff, a total of 50 employees out of 105 positions.  The paper also shut down its printing press and move all printing operations to Lansing.
• Florida Today will lay off 30 employees and buy out six others.
• The Des Moines Register will eliminate 41 jobs and leave another 15 open positions unfilled. Among the casualties is the newsroom’s editorial cartoonist, who has been with the paper for 25 years. The cutbacks amount to 6.9% of the workforce.
• The Green Bay Press-Gazette cut 22 jobs at its daily and weekly publications.  However, no reporting or advertising sales jobs were eliminated.
• The Hattiesburg American will move its production operations to a nearby newspaper and eliminate 38 jobs.  The publisher assured readers that they will see no difference in the newspaper as a result.
• The Honolulu Advertiser accepted 41 buyouts and laid off another 10 employees.
• The Mississippi Clarion-Ledger cut 33 jobs through layoffs, buyouts and elimination of open positions.  The publisher also promised that quality will be unaffected.
• The Indiana Journal & Courier is cutting 13 jobs, about 6.5% of its workforce.
• The Poughkeepsie Journal eliminated 14 staff positions, including three open jobs and seven buyouts.

All this and more is being documented in gruesome detail on the Gannett Blog, Jim Hopkins’ remarkable watchdog website.  Gannett may not be revealing the extent of its job cuts, but Hopkins has assembled field reports from employees at 71 newspapers, as of today.  In addition, more than 100 comments have been posted. Peter Kafka of All Things Digital pays homage to the blog here, as does Editor & Publisher, which quotes extensively from it.

Unrelated to the Gannett moves:

• The Minneapolis Star Tribune has asked its unions for $20 million in cost cuts, saying “the survival of the company is at stake.” The Strib is riddled with debt. It cut $10 million earlier this year, but its $400 million in debt demands more drastic action. The paper has already cut $50 million since 2007 through attrition, layoffs, buyouts and other means.
• The Bakersfield Californian will lay off 25 staffers.  The move was prompted by “the steepest and sharpest drop off” in advertising revenue in the newspaper’s history.
• The Chicago Tribune will idle an unspecified number of newsroom employees by the end of the week. Update: A total of 11 newsroom employees will lose their jobs, including both of the Tribune‘s New York correspondents.

And to all a good night…

Bad news has spread across traditional media at a breathtaking rate. Fortune’s Richard Siklos ticks off some of the sorry numbers. It’s not just the newspaper industry that’s suffering.

Quoting Michael Nathanson, media analyst at Sanford Bernstein, Siklos notes that this is the first time in memory that a coincident election and Olympic year has been accompanied by a decline in ad spending. “Excluding Internet spending, ad spending across all traditional media in this year’s third quarter was down 8.5 per cent, the sixth consecutive quarter of declining spending,” he writes.

Siklos quotes Craig Huber of Barclays Capital forecasting that “classified advertising as a percentage of newspapers’ revenue will decline to 26 per cent in 2009 from 36 per cent in 2006. Meanwhile, newspapers’ share of total U.S. ad expenditures…will have declined to 10 per cent next year from 20 per cent in 1999.”

But it’s not just newspapers. Yahoo just reported a 64% drop in quarterly earnings. Google stock is off more than 45% and analysts are cutting their forecasts of online spending growth. The only winners at this point appear to be subscription services that derive a significant portion of their revenue from non-advertising sources. While the story stops short of pointing to a generalized decline in advertising, the numbers leave you wondering. Could it be that businesses are beginning to question the value of advertising and that those doubts are creeping into the numbers? Could be. On the other hand, it could also just be a crummy economy.

“Get Me Bangalore!”

Maureen Dowd writes about a newspaper that’s offshoring editorial content and learning to make it work. James McPherson is the editor and publisher of Pasadena Now, a small weekly. A year ago, he fired his entire editorial staff and farmed out coverage to a staff of Indian writers he recruited on Craigslist. He pays them about $7.50 per 1,000 words, compared to the $30,000 to $40,000 he was paying each reporter annually. The Indian writers “report” via telephones, web harvesting and webcams, with support and guidance from McPherson and his wife.

Reaction to the idea was brutal at first, but the concept of editorial offshoring is gaining traction. Dowd counts MediaNews Group chairman Dean Singleton among the ranks of executives who have recently talked about massive offshoring to save costs. Singleton says most preproduction work for MediaNews’s California papers is already outsourced to India, which has cut costs by 65 percent.

If the idea sounds preposterous, think about it. How many people in a standard newsroom never leave the building? Any job that primarily involves computer and phone work is a candidate for offshoring. Between cell phones, webcams, virtual meetings and instant messaging, the need for face-to-face contact is diminishing to the point of irrelevance in many cases. On-site reporters will always have value, but in the future they could become a small corps of feet on the street feeding copy to a virtualized production force that is largely invisible. The compelling cost efficiencies give publishers a lot of incentive to be creative.

Ex-LA Times Editor Takes on Zell

Former Los Angeles Times editor James O’Shea comments at some length on recent statements by Tribune Co. CEO Sam Zell about the failure of newspapers to listen to their customers. O’Shea has a problem with that philosophy. “If all we had to do was ask readers what they wanted in a newspaper and then give it to them, wouldn’t someone have done that years ago?” he asks? In fact, they did. “I’ve seen dozens of papers march down that road to no success.”

O’Shea agrees that journalists have done a poor job of demonstrating their value as stewards of the public trust, but he thinks that failure is actually due to their efforts to listen too closely to their customers. The conventional marketing wisdom is that readers want soft, lifestyle stories and the more we give them that pabulum, the more we undermine our value as serious journalists. “To the extent we blur the differences between these once-distinct voices with pandering coverage that resembles advertorial and not editorial we play right into this trap,” he writes.

After nearly 2,500 words of analysis, O’Shea fails to deliver a prescription for change. “Newspapers have to figure out how to deliver journalism that makes the public believe we once again are a public trust, something of value and something they won’t hesitate to pay for,” he writes. Hear, hear! How are we going to do it? O’Shea doesn’t offer any ideas. That makes this piece ultimately rather disappointing.

Miscellany

If the newspaper industry is dying, apparently no one told Saharra White. The California State University, Northridge journalism major pooled her savings and donations from friends last year to launch Say It Loud!, a newspaper for African-Americans of the San Fernando Valley. “I wanted to start the newspaper because there are black people in the Valley doing some positive things,” she says. Say It Loud! is one of about 200 black community newspapers across the US, according to the Black Newspaper Publishers Association. White says she felt the stunning election of an African-American as President demanded new media to cover the impact of the Obama administration on America’s future. She distributed the paper in print for a year, but now has gone online-only as a matter of economic necessity.

The Cleveland Plain Dealer is laying off 27 staffers by phone this morning because not enough people took the paper up on its buyout offer. In a memo yesterday, Editor Susan Goldberg told Guild local 1 employees that those selected for layoff will be notified by 9:30 a.m. Anyone who doesn’t get a call should come in to work.

The publisher of the San Jose Mercrury News has told employees to brace for more layoffs early in the new year. The company has already cut newsroom employment by 50%.

The Charleston (W. Va.) Daily Mail will switch from afternoon to morning publication, giving the city two morning papers. The Daily Mail and the Charleston Gazette will continue to compete with each other, despite the fact that they share production staffs and distribution networks. They also share about 6,000 readers who subscribe to both publications. Afternoon newspapers have all but disappeared in the US.

And Finally…

While executives and journalists fret about the implications of life without newspapers, Donna Freedman writes on MSN Money Blog about more practical matters: what’s she going to use to clean her windows?  The alarming shrinkage of daily newspapers is going to leave people with a shortage of packing material, impromptu gift-wrap and puppy-training supplies, she worries. “Without newspapers, what will I put at the front door to soak up moisture from wet shoes? To say nothing of the fact that I would no longer be able to say, ‘These are the Times that dry men’s soles,'” she groans. Several visitors pick up on the fun, offering eulogies for Sudoku puzzles lost and fish ‘n chips that lost their appeal on polystyrene platters.

Helium.com is a web site devoted to citizen journalism. We had a chance to speak with its VP of development, Peter Newton, on Monday. Newton is a long-time Boston Globe executive who came to Helium about two years ago to help invent a new approach to journalism. 

The site has about 5,000 regular contributors, who upload all manner of stories relating to their interests and activities.  Helium isn’t a news site; rather, it takes the type of material that people would have posted on blogs for nothing and offers it to the public and to publishing partners on a revenue-share basis. Newton said some citizens are earning thousands of dollars per year for their contributions.

Helium has useful advice on everything from Socrates to roasting turkey.  Contributed stories are evaluated by members and voted up or down the popularity stack.  Contributors share in advertising revenue as well as the modest license fees the company generates from distributing its content to publishing partners.  Most of those partners are small right now, but Newton says some big deals are imminent. In the Marketplace section, a few publications solicit articles by topic, paying between $48 and $120 per submission. There is also a list of citizen journalism awards available to aspiring writers.

One of Helium’s goals is to become a source of freelance content for publishers who want a low-cost alternative to standard freelance rates.  The site is founded on the assumption that expertise doesn’t have to cost $1/word and that knowledgeable people can now find an outlet for their expression. Helium isn’t profitable yet but hopes to get there within about a year.  With $17 million in venture capital, it’s off to a good start. 

Small is Beautiful…Or At Least Cheap

The New York Times reports upon the rise of small, focused investigative journalism operations that are succeeding where traditional newspapers are cratering.  Operating at the will of charitable organizations, in many cases, they pay their journalists anywhere from $30,000-$50,000 per year and provide highly targeted coverage of specific topics and regions.  Most of these organizations are small and have low traffic counts, but the big ones, like MinnPost in the Twin Cities and the St. Louis Beacon, can top 200,000 visitors per month.  While they provide only a fraction of the coverage of the mainstream media they displace, they are increasingly popular alternatives for journalists whose jobs have been swallowed up by the implosion of local dailies.

Do They Still Not Get It?

Baltimore Sun copy desk director John E. McIntyre relates the experiences of two colleagues who are making a living trying to give new-media advice to their ink-stained brethren.  Their frustration is summed up in this anecdote from one of them: Too many journalists think the reader’s pleasure is irrelevant, that the reader picks up the newspaper either to be instructed or to sit in awe of the literary talent being presented in it. In short, too many journalists are too full of themselves to succeed in the 21st century, when a newspaper needs to focus on what its readers want, since the readers’ choices of what to do with their time seem limitless. That is the challenge for young journalists of the 21st century, who I hope will save us all.” McIntyre concludes that young people are not hostile to newspapers as much as they are disdainful of being bored.  The idea that readers will suffer through paragraphs of tedious introduction in order to get to the meat of the story is at the heart of the disconnect between newspapers and their audiences. “We have to master the new technologies, both to acquire useful information and to convey it in the form in which readers prefer to receive it,” he says.

Miscellany

The Virginian-Pilot will cut 125 jobs, or about 10% of its workforce.  Tactics include shutting down a free daily newspaper geared to Generation Y readers, reducing the size of the newspaper by about 40 pages a week and eliminating the business section.  The Pilot provides an unusually frank account on its website, quoting editor Dennis Finley as saying that those laid off include some of his most senior managers.  “One of the goals was to keep as many reporters on the street as possible,” Finley says.  Particularly disappointing is the closure of Link, a free daily newspaper targeting the 18-to 34-year-old demographic group.  The Pilot‘s average circulation has been falling, but less than the national average for newspapers.  A price increase is also in the cards.  

Here’s a welcome breather for the newspaper industry: newsprint prices have stabilized. The companies that sell newsprint are quietly saying that they have no plans to raise rates next year.  However, that doesn’t compensate for the likely increases in the price of gasoline. While gas has gotten cheaper lately, many experts believe that $4/gallon gasoline is a likelihood for next summer, which will still significantly affect newspapers that distribute by truck.

The Chulchavox blog relates two items we missed:   

• The Denver alternative weekly Westword says that staff members of the Longmont, Colo. Times-Call newspaper have been invited to the publisher’s holiday party – as parking valets. Staffers will reportedly earn what they get for their day jobs, only they’ll be parking the cars of rich people in attendance.
•  The Newark Star-Ledger has reassigned a reporter and a deputy photo edit to the mailroom in order to keep their jobs.

The blogger also quotes from Martin Legeveld, of News After Newspapers, commenting upon the follow-up land from the American Press Institute’s CEO conference held last week. Participants agreed to reconvene in six months to explore additional collaboration ideas.  “What are they thinking?” Langeveld says.  “What will be left six months from now?”

The McClatchy Company reported that consolidated revenues in October decreased 17.8% and advertising revenues declined 20.4% over the previous year.  The bright spot was a 12.4% gain in online advertising revenues.

Six Apart is offering laid-off journalists free blog accounts worth $150 per year.  More than 300 applications rolled in during the first eight days. Of course, you can also get free blog accounts at Blogger.com and WordPress.com, not to mention several other places.

The Maine-based Lakes Region Weekly has cut six positions through a combination of layoffs and the elimination of unfilled positions.

And Finally…

Out-Of-Town News, the Harvard Square kiosk that has served newspapers and magazines from around the world to an eager audience of students and erudite residents of Cambridge, Mass., will go out of business at the end of this month.  The city Council of Cambridge, Mass. has voted to extend the lease in an effort to keep the business in Harvard Square, but the prospects look grim.  The newsstand has been in operation since 1945, but business has been challenging for several years.

Vol. 1, No. 1

It isn’t a newspaper, but to millions of computer enthusiasts, PC Magazine is an institution. It led the uprising of PC-empowered office workers against corporate IT departments in the 1980s and peaked at 1.2 million circulation in the 1990s. Issue sizes once ran to 500+ pages and the magazine supported a staff of more than 300 people. Its product reviews were considered the gold standard in the industry.

So the announcement this week that PC Magazine will exit the print market and go online-only was a turning point of sorts. With circulation down by half and an advertising base that has switched its budgets almost entirely online, the move makes sense. Expect to see more tech titles follow.

Longtime tech writer David Strom and I devote 14 minutes to a eulogy and look to the future in this podcast. Strom also has his own memorial here. Former PC Mag editor-in-chief Michael Miller also has a few thoughts.

Technology media has been a leading indicator of change in other media sectors. InfoWorld was the first major tech title to abandon print and many publishers have scaled back on size and frequency to keep their ink-on-paper operations viable. Most will tell you that they run print at break-even and make all their profits online. That was apparently the situation at PC Mag. Readers of tech publications are naturally more Internet-savvy than the general population, so the shift to the Internet was evident in the tech market several years ago. Look to that market as a leading indicator of where the media in general is going.

Tough times for the Newspaper Guild are shifting the union’s strategy from organizing laborers to simply surviving. Membership is down about 17% since 1986 and 2,000 Guild members have left this year alone. In a telling move, the union recently cut back the frequency of its internal newspaper from monthly to bimonthly and moved more content online. “Right now the biggest thing you’re fighting is the overall sense of impending doom,” is the uplifting quote from new Guild President Bernard Lunzer.

It’s so bad that the Guild is now focused on helping its longtime adversaries survive. The union recently pitched in to help finance an acquisition and it has worked actively with some newspaper owners to arrange concessions that would keep the titles afloat. It’s also beginning to organize people outside of the newspaper industry, such as interpreters in California courts.

The industry’s shift to online distribution hasn’t helped the Guild. Fobes notes that “Much of its power came from its ability to seize up a paper by asking sister unions running presses to strike.” With fewer copies to print and presses to staff, that club isn’t as big as it once was.

The Associated Press will reduce it staff by 10% over the next year. The cutback of roughly 400 positions will be accomplished by attrition to the greatest degree possible, according to CEO Tom Curley, but layoffs may be necessary. The AP instituted a hiring freeze several weeks ago. The pain being felt by member newspapers has hit the AP hard and the situation has worsened as several large members have announced plans to drop the subscription service in order to save money.

Sobering news out of the American Press Institute’s executive confab in Reston, Va. last week. The newspaper industry is in a full-blown crisis and radical surgery is needed to save it, according to an executive summary. CEOs learned about the classic stages of a crisis and ran the numbers on their own businesses. All but one of the public companies in the room was “below the safe stage,” the summary said, meaning that they’re at real risk of bankruptcy.

There were strong words from the podium. Turnaround specialist James Shein of the Kellogg School of Management at Northwestern University said one of the biggest hurdles to progress is “the industry’s senior leadership, including some people in this room…I am not sure you can take a look at your industry with fresh eyes.” Remedies that were discussed ranged from waiting out the economy to hiring experts like scientists or bank regulators to replace some reporters (wait’ll you see the bill on that one). Everyone who’s still around will come back in six months to revisit the situation.

There was undoubtedly some debate about asking the government for a bailout, as the auto industry as done. Ain’t gonna happen, says Alan Mutter. For one thing, government bailouts are intended for industries that have the potential to turn things around and grow again, which is highly iffy proposition for the newspaper business. Paradoxically, a government handout would also compromise one of the most common arguments for supporting the press, which is that it provides a vital watchdog function. “It is difficult to imagine how the vigor and independence of the press would be maintained if the industry depended on the largesse of the very government officials it is supposed to be watching,” Mutter writes. Finally, the industry is just too small to make a difference in the health of the overall economy.

In Praise of Experience

Few news scribes are as eloquent and engaging as The New York Times’ David Carr and you’d do well to read this column about the foolhardiness of firing experienced employees. Pointing to veteran reporters and columnists who have been sacrificed on the altar of cost-efficiency, Carr says newspapers are effectively cutting off their nose to spite their face. Once the short-term profit boost is complete, these organizations, “won’t stay relevant to readers with generic content ginned up by newbies with no background in the communities they serve,” he writes. Read the column for more gems like that.

St. Petersburg Times columnist Eric Deggans was referenced in the Carr column, and he posts a thank-you for the recognition and an elaboration on the practice of laying off experienced people. Deggans notes that his newspaper has few senior journalists writing any more; most of the old-times have made the jump to management or left the paper. He wonders if the loss of veteran old-timers will leave a gap for the next generation: “I wonder if we’ll reach a point where only the best writers can keep doing the job as they age, creating a bit of a generation gap between writers and editors,” he asks. That would be a loss because youngsters need the wisdom of older scribes who aren’t their bosses, Deggans says.

In Condemnation of Euphemisms

It isn’t a layoff, it’s an evolution. At least, that’s how a column by Ventura County Star Editor Joe Howry describes it. “At The Star, our plans were to continue intensifying our focus on local news… Life, in the form of the economic downturn, has forced us to speed up those plans,” he wrote last Sunday.

What really happened is that the Star recently laid off 44 people and consolidated its weekday paper to conserve space. In Howry’s view, though, the cutbacks are simply part of an “evolution” centered around “preserving the quality and quantity of local news.” Not once does his editorial mention layoffs or cost reductions. LA Observed’s TJ Sullivan finds absurdity in the message. Sullivan doesn’t doubt it was painful for Howry to let so many people go, but he thinks they deserved a more honorable send-off that to be referred to as victims of efficiency. Journalists are supposed to tell the truth, he says. Don’t candy-coat downsizing. Admit it sucks and move on.

Newspaper Outsourcing a Growth Industry

Research and Markets has released a report entitled “Offshoring By US Newspaper Publishers” that sees big growth in the newspaper outsourcing industry, particularly in India. About 2,300 people were employed offshore to serve US and UK newspaper companies in July, 2008, the report says. Most of the work is in ad production. Overall revenues of the business are estimated at $35 million this year (quick calculation: about $15,000 per head), growing to $120 million by 2012. “The total offshore opportunity from newspaper publishers is estimated to be approximately $3.5 billion,” the summary says, although it doesn’t specify whether that’s an annual figure or a total of several years. However, vendors still “need to build client confidence in terms of delivering consistently good quality of output and quick turnaround.” You can download your own copy for 437 euros (about $555).

Miscellany

The New York Times has closed its quarterly sports magazine Play because of slow ad sales. Assistant Managing Editor Gerald Marzorati called the closure the “hardest professional call I’ve ever made in my life,” but with the magazine losing six-figure sums every year, there was no viable alternative. The quarterly was said to be a favorite of New York Times Co. Chairman Arthur Sulzberger. According to The Wall Street Journal, “The Times explored several options to keep the magazine afloat, including cutting editorial staff, publishing it only online and signing a single advertiser for each issue. New York Observer says no staff positions will be cut because the content was mainly freelanced and the only staff employee will be reassigned within the organization.

The Erie (Pa.) Times-News will use a “generous” buyout to reduce staff by 25 employees, or 9 percent of its 273-person workforce. The buyout, which is available to 51 employees, provides up to five years of company-paid health insurance, or an equivalent flat payment, plus a $10,000 signing bonus for each eligible employee who accepts. The paper has actually been growing weekday circulation in the past year, but “broad economic market conditions” mandate the cuts. The publisher said no layoffs will be necessary in 2009 if enough people accept the offer.

The Sun-Times Media Group (STMG) is cleaning house in a concession to two big shareholders. Several board members will resign in the first stage of a complete restructuring of the governing body. The company will also lose a special monitor who was assigned to keep an eye on things following an earlier scandal in which two executive were jailed for stealing. STMG is also deregistering its Class A common stock and will now trade on the pink sheets, which require less regulatory overhead.

The industry’s malaise is spreading overseas. The UK’s Independent is laying off 20% of its staff, or about 90 people. The company’s managing director said the business is “racking up losses that would threaten the very survival of these papers.” Trinity Mirror, which is the country’s largest local newspaper publisher, recently said it had quietly closed 28 titles this year.

The southern California-based North County Times has cut 25 newsroom jobs, or about 25% of its workforce. Ironically, the paper also has a column this week by John Van Doorn, who was laid off after 58 years as a reporter and editor. The veteran New York newspaperman could be excused for being cynical about the whole thing, but his farewell piece (pre-published in Editor & Publisher) is actually quite uplifting.
Van Doorn thanks an industry that gave him the opportunity to “reside in 11 countries and work in 35, rub shoulders with presidents, prime ministers and a king or two, and with ordinary people far more substantive, such as the North County population.” And he’ll be back. “I cannot not write,” he concludes, inducing paroxysms in Microsoft Word’s grammar checker.

And Finally…

This year may go down as the worst ever for the newspaper industry, but 2008 also ironically included one of the best single-day sales milestones in history: the day after the presidential election. Issues flew off the newsstands in record numbers following Barack Obama’s victory, as readers sought to capture a moment in history.

Now the Chicago Sun-Times is going one step further by offering 44 copies of its Nov. 5 front page as a “museum wrap fine art giclée print on canvas.” If, like us, you’ve managed to live your entire life without knowing what giclée is, Ed Chasen Fine Art describes it as “a French term used to describe a specialized process in which pigmented inks are applied to canvas or paper to reproduce a fine art reproduction.” Regardless, the first 15 copies have so far failed to elicit a single bid starting at $350 each on the auction site, although there are still several days left.

The newspaper industry is in chaos, but you wouldn’t know it at the Financial Times, the U.K.-based business daily that now sells more copies in the US than in the UK. In fact, the economic crisis has been good for business, says Caspar de Bono, managing director of Financial Times Business in a story in BtoB magazine.

The reason is that panicked investors want to know how the meltdown in the US is playing out in other countries, de Bono says. The FT, with its great international reach, is becoming a coveted source of information. US circulation is up 5% this year to over 140,000. Sales for the FT Group were up 11% in the first nine months and publishing sales were up 14%. With The Wall Street Journal setting its competitive sites on The New York Times, the time might be right for the FT to become a major salmon-colored alternative to America’s business daily.

News Without Newspapers

21^st News has a guest column by Gary Hook, former director of editorial operations at USA Today, about why he’s worried about journalism. Hook’s concerns were prompted by attending the Knight International Journalism Awards, which recognized two journalists who risked all to deliver the truth. Hook says their stories are inspiring, but at the same time he’s worried about who will carry on this kind of crusading work once many newspapers are out of the picture.

His answer may be in the award winners themselves: Aliaksei Karol, the editor-in-chief of the weekly Novy Chas in Belarus and Frank Nyakairu, a correspondent and freelancer who has documented human rights abuses in Africa. Neither of these men works for a major metropolitan newspaper. Novy Chas is published in print, but clearly serves more as a means of political expression than a profit-making concern.. Nyakairu is a freelancer and wire service correspondent who could just as easily write for paying Web publishers as for Reuters.

Both men were recognized for what they do, not the medium in which they do it. They are great journalists in spite of not working for a daily newspaper. Which makes Hook’s argument a little hollow. Early in the column, he quotes Walter Lippmann, who said, “The purpose of journalism is to give information on which the citizen can act.” There’s nothing in there about newspapers that we can see.

Miscellany

Alan Mutter takes a financial analyst’s eye to the profitability picture in the industry and concludes that further cuts are likely before year’s end. The problem is that profits are falling at a much faster rate than revenues, about 18 times the velocity of decline for 12 publishers he studied. Mutter uses EBITDA (earnings before interest, taxes, depreciation and amortization), an accounting standard that strips out all the non-cash events that influence an income statement. Nearly every publisher in his analysis suffered year-over-year profit declines to 40% or more, with Sun-Times Media Group logging the most extreme decline at -1523%. “Not one publisher in the group of 12 was able to prevent its profits from falling faster than its revenues,” Mutter writes. And imbalance like that is unsustainable, meaning that more cuts are almost certain.

Ken Doctor has the scoop and the schedule on CNN’s upcoming two-day offsite at which the cable TV network will pitch its services as an alternative to the Associated Press. Doctor thinks CNN’s coveting of major editors has gotten too little attention, and when you look at the numbers, it’s hard to disagree. CNN has more journalists than either the AP or Reuters, and it’s got more delivery channels, too. Amid a nationwide revolt against the AP’s licensing and fee policies, CNN’s argument on Dec. 1 and 2 could be persuasive. However, Doctor proposes nine questions that he thinks the execs in attendance should pose to their host first. He’s hoping they get an answer because the network has been unwilling to offer anyone for an interview.

Once-fierce rivalries in the Metro newspaper business are giving way to calls for collaboration. The Dallas Morning News and the Fort Worth Star-Telegram used to compete toe-to-toe for readers, but with circulation and revenues going south, there’s talk of a news alliance. The two companies recently began delivering each other’s papers to local markets and discussed but later discarded a joint printing agreement. More collaboration is probably on the way, however. Star-Telegram columnist Mitchell Schnurman outlines in detail the financial realities as well as the culture shock engendered by the idea of an alliance.

Speaking of Dallas, documentary filmmaker mark Birnbaum and Dallas Morning News film critic Manny Mendoza have teamed up on “Stop the Presses,” a dark documentary about the future of newspapers. The Rocky Mountain News interviews them, but gives the piece only scant space and no room for the filmmakers to say anything. Kind of like a story in print.

Bay Area News Group has rescinded layoffs of eight workers after the union filed a complaint with the National Labor Relations Board. The union says it wants to explore alternatives to layoff, such as “asking employees who were thinking of leaving, if they want to save someone else’s job.” If you can unravel the meaning of that statement, please comment.

“Bring it on!” cries the Boston Globe’s Joan Venocchi in a cheeky send-up of auto makers, labor unions and other failed institutions that hope to find succor at the government teat. Venocchi sees a parallel to her own profession. Sure, the newspaper industry is in trouble, she says, but “No one in government is going to back a newspaper bailout and no one should…If newspapers aren’t producing news in a format that people want to purchase, it’s the industry’s problem. If Detroit isn’t producing cars people want to buy, that’s Detroit’s problem – not the taxpayers’. Her logic is sound. There was no excuse for the AMC Gremlin.

BusinessWeek‘s Jon Fine tackles the same topic as Venocchi, though his angle is a bailout plan for the newspaper industry. With tongue planted in cheek, Fine proposes that the government adopt the industry crisis as its own and shell out billions to cover the industry’s debts while providing each household with an Amazon Kindle in a rescue plan thinly disguised as a green initiative.

Michael Sifton is out as chief executive of Canada’s Sun Media Corp. after just a year on the job. He’ll be replaced by Pierre Karl Peladeau, the CEO of parent company Quebecor Inc. “Disappointing” results in the company’s publishing and Internet businesses was cited.

60 Minutes’ Andy Rooney ditches his usual satiric tone in a homage to the newspaper industry that gave him his start. “I wouldn’t trade [my newspaper column] for all the stations that broadcast this television commentary. The money I’d trade,” he says. Rooney got his start with Stars & Stripes before World War II, and the industry taught him all about journalism. How sad to see it in such trouble. “There’s been a steady decline in the ciruclation of newspapers, but it’s strange that there’s no decline in the faith people put in them,” he says. TV has benefited from some great journalists, he says, but it’s not the same. “There are more pictures on television. That’s about it.”