Notice: Use of undefined constant user_level - assumed 'user_level' in /home/newspape/public_html/wp-content/plugins/ultimate-google-analytics/ultimate_ga.php on line 524
Notice: Array to string conversion in /home/newspape/public_html/wp-content/plugins/ultimate-google-analytics/ultimate_ga.php on line 701
Notice: Array to string conversion in /home/newspape/public_html/wp-content/plugins/ultimate-google-analytics/ultimate_ga.php on line 701
Alan Mutter throws cold water on the Yahoo newspaper partnership announced last year. The deal had been the subject of a recent glowing report by Deutsche Bank, which forecast that the deal could lead to actual increases in newspaper revenues as soon as 2009.
Hogwash, Mutter says, quoting sources inside the coalition. A restaurant that serves lunch and dinner can get a big initial boost in business by adding breakfast, but that surge won’t be duplicated the next year. “We aren’t anywhere near matching the initial gains,†says one insider quoted in the story.
It doesn’t help that the focus of the deal is recruitment advertising, which is being hit by a slowdown right now.
Comments
This entry was posted
on Wednesday, October 10th, 2007 at 4:47 am and is filed under Fake News, Google.
You can follow any responses to this entry through the
Deprecated: Function comments_rss_link is deprecated since version 2.5.0! Use post_comments_feed_link() instead. in /home/newspape/public_html/wp-includes/functions.php on line 5381
RSS 2.0 feed.
Both comments and pings are currently closed.